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Q/A
DAMELLA
ABOUT DAMELLA
Damella of Sweden
is among the leading
underwear and swim-
wear brands in Scan-
dinavia. Damella’s
main office is located
in Mullsjö in Sweden,
and it has sales of-
fices in Stockholm,
Oslo, Copenhagen,
and Helsinki.
Damella was founded
80 years ago and is
W ITH MATS ARVIDSSON,
MANAGING DIRECTOR AND
OWNER AT DAMELLA
a family business
owned by the family
of Mats Arvidsson.
AF HELLE MATHIESEN
Q | Hvad vil du særligt fremhæve i Damellas
beachwear-kollektion til S/S 20?
A | Nyt til denne sæson er, at Damellas kol-
lektion indeholder kvaliteter, der er fremstillet
i bæredygtige kvaliteter og genbrugsmateria-
ler. I modebranchen må vi alle gøre, hvad vi
kan, for at spare på jordens ressourcer.
Til spa- og swimmingpoolsæsonen har
vi et stort udvalg af klorresistente bade-
dragter med ekstra lang holdbarhed trods
brug i klorvand.
Q | Hvilke farver og print dominerer?
A | Årets badetøjskollektion fra Damella
er fyldt med friske flotte farver, men også
basale farver som sort, rød og turkis.
Kollektionens striber, fletmønstre og flotte
blomstermotiver er designet specielt til det
skandinaviske marked med de ønsker og
behov, der er her.
Q | Hvilke størrelser kommer Damella i?
A | Damella tilbyder alle størrelser, lige fra
små størrelser og til helt store størrelser, det
vil sige størrelse 36-56.
Vi tilbyder og specialiserer os også i cup-
størrelser af bikini-BH fra B til H-cup.
Q | Hvorfor mener du, at forhandlere med
fordel kan vælge Damella som en del af
butikkens sortiment?
A | Damella er fashionabelt tøj af bedste kva-
litet til en god pris, og vi lægger vægt på at
levere et højt serviceniveau til kunderne.
Damella tilbyder markedets største sorti-
ment af NOOS produkter, der leveres direkte
fra Damellas lager i Mullsjö og leveres inden
for to til tre dage til butikker i hele Norden.
Q | What are the highlights of the Damella
beachwear collection for S/S 20?
A | As a new feature this season, the Damella
collection contains fabrics made from su-
stainable and recycled materials. We believe
the fashion industry should do all it can to
conserve the Earth’s natural ressources.
For the spa and swimming pool season, we
have a wide selection of chlorine resistant
swimsuits with extra durability in chlorinated
water.
Q | What are the most important colours and
prints?
A | This year’s swimwear collection from
Damella has lots of fresh and vibrant colours
as well as more basic colours such as black,
red, and turquoise.
The stripes, weave patterns, and beautiful
flower motifs of the collection are designed
specifically for the Scandinavian market and
its preferences and needs.
Q | Which sizes are Damella available in?
A | Damella comes in all sizes from the smal-
lest to the largest. 36-56 to be precise.
We also specialize in bikini bras in cup sizes
B through H.
Q | Why do you believe retailers should
include Damella in their shop’s assortment?
A | Damella makes fashionable clothes of
the highest quality at a great price, and we
care about providing a high level of service
to costumers.
Damella has one of the largest selection of
NOOS products in the market, and the items
can be delivered directly from Damella’s
warehouse in Mullsjö to stores in the Nordic
countries within two or three days.