modebranchen.NU Til Joomag_CFW_SS20_WEB_lille | Page 115

GERRY WEBER IN SHOW
Gerry Weber er mellem de
brands, der deltager på
CIFF Showrooms fashion
show på CIFFs åbnings-
dag onsdag kl. 12.
Gerry Weber is among the
brands attending the CIFF
Showrooms fashion show
taking place during CIFF
on Wednesday at noon.
GERRY WEBER
Q | Please name the most important key
looks for spring/summer 2020
Q | What do you consider to be the crucial
stylistic inspirations for Gerry Weber?
A | After the extensive customer surveys
last year, we discovered that only our own
signature style standing for quality and
good fit will make us successful.
We will of course also take inspiration from
fashion shows all over the world, compile
city information and visit textile fairs, but
the decisive factor is in what clothes our
customers feel good. That means we have
the job of analysing the colourful world of
fashion to produce new looks that are both
commercial and lastingly popular.
A | The casual, clean style!

What is essential to us is that trouser suits
are clean, straight and available in new colou-
rs.
This includes simple silk t-shirts and our
GOTS-certified cotton shirt.
Power dressing is one of our mottos.
Our
customers want to show off their figures,
they are self-conscious and they want to
freely take centre stage.
New types of products will be introduced,
more technical at the start of the season, and
then new material blends.
Our dresses come in various silhuettes and
are made of among others jersey or satin
stretch material, and they are bi-elastic. The
focus is on refined prints or large-scale flower
prints made of cotton spandex, while ruffles
cover problem areas.

Flowing skirts with utility details can also be
worn casually with multicolour trainers, plus
laid-back shirt blouses.
The ready-to-wear catsuit made of loose
crepe – either with a wide leg gather or slim
silhouette, girded or wrapped – a splendid al-
ternative to a dress.

The casual look is also important, and in the new
collection for Spring/Summer 2020 we show
shortened chinos with casual shirt blouses or
laid-back, light knitwear with cargo trousers and
light trouser suits with utility details.
We are using utility and safari details subtly
without making the garments athletic.

A
Q | What do you expect to be bestsellers for
the Spring/Summer 2020 season?
A | Last season, we sold loads of colourful
blazers and trouser suits; with red, lilac and
green being the bestsellers.
Next season, trouser suits will be available
in new colours and cuts; and the combi-
nation of the new trouser silhouettes and
longer blazers will give the look a facelift.
The culottes proved to be very popular with
our customers, as reflected by good sales
figures.
So this is a theme that we want to further
expand and improve on.
GERRY WEBER