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The collection is subdivided into the segments
JEANS, SPORTIVE, COLLECTION and the
premium line DAYDREAM. This segmentation
helps to clearly identify the different styles
within the collection, but it is also useful in
their presentation and the customer approach
at the POS.
MAC is presenting several product novelties
for Spring/Summer 2020: bi-stretch denim,
a new, innovative fabric with bi-elasticity. It is
launched on the newly designed cut SLIM
push up. With the functional panel seams on
the bottom, the SLIM push up generates a
shaping effect to present the female silhouette
to optimum effect. With this new product, MAC
is focusing on its vision of comfortable and
perfectly fitting jeans.
Another innovation is LIGHT COLOURED DE-
NIM, which is denim with new dyeing proper-
ties. It is introduced on the established fit SLIM
in combination with fashionable washes.
An innovative high-stretch product programme
complements the premium line DAYDREAM.
On the one hand, there is the new LUXE
DENIM, which offers fashionable, authen-
tic washes and good wearing comfort. The
design team has created the new shortened
5-pocket DAY LUXE for it with fashionable zips
at the hem. On the other hand, the program-
me also includes LUXE COTTON, a sportive-
elegant premium satin with high elasticity and
excellent stretch. It is also striking due to its
perfect dyeing properties, which allow for a
brilliant, summery colour concept.