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et bredt og trendorienteret farvespekter,
herunder mange støvede sommer-pasteller
S B
KEY WORDS S/S 20 FRA BIANCO
Generelt en fashionorienteret kollektion med
/ bæredygtighed og recy-
cling indarbejdes, hvor det
er muligt – blandt andet i
en ny serie sneakers / gul
i flere nuancer fortsætter /
snake- og croco-mønstre i
forskellige farver / chunky
sandaler og plateau-såler
Among the obvious advantages is the fact that Cashott is well po-
sitioned in markets such as Germany, Italy and the Netherlands,
where the company has established agencies, something Bianco
should enjoy the benefits of.
On the other hand, Cashott will gain access to sell its products in
Bianco’s retail store chain, and Bianco’s agent in Finland will now
also represent Cashott in Finland, a new market for the company
from Lunderskov.
- Bianco and Cashott are a great match because the two companies
have experience in different areas and are good at different things.
For instance, Bianco’s design will gain from Cashott’s knowledge
of comfort, quality, materials, and sourcing, and I have a clear plan
to prioritize and strengthen those parameters. The innovative and
highly experimental side of Bianco’s design, on the other hand, will
be toned down, and the collection structure will be focused on two
main collections supplemented by 3-4 on-going series to ensure a
constant flow of new items to stores, ends Jens Schøtt.
SUMMARY
In April, managing director of Cashott Jens Schøtt also became co-
owner and managing director of Bianco. Bianco is both a whole-
sale business and a retail chain with its own stores in Denmark and
Norway. The company announced that its new CEO had been hired
from a competitor, which is not in itself particularly unusual. What is
unusual, though, is that it was also announced that he would remain
as CEO of Cashott.
- This decision was of course made with in order to take advantage
of certain synergies, and the Bestseller concern, which co-owns Bi-
anco with me, has also invested in Cashott. The plan is to let the two
brands keep their own unique profile and design DNA, says Jens
Schøtt.
CASHOTT
Sneakers med kraftig sål
A
til gengæld nedtones, og kollektionsstrukturen fokuseres på to ho-
vedkollektioner suppleret med 3-4 aktuelle serier, der skal sikre, at
nyhederne tilflyder butikkerne i et konstant flow.
KEY WORDS S/S 20 FRA