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THE
NEW
FE-
MINI-
NITY
LUISA CERANO
DUFFY
2-BIZ
ISAY
ILSE JACOBSEN - HORNBÆK
harmoniously underline her specific style,
says Michael Brandt Hallen who is behind
Brandt & Hallen together with his wife Clau-
dia Brandt Hallen. He also mentions trouser
specialist Raffaello Rossi when it comes to
femininity.
- Trousers have become a natural part of
a feminine look, and Raffaello Rossi has a
wide selection of trouser models in different
lengths and with varying leg widths and cuts.
This means that each woman can find a pair
of trousers which suit her particular feminine
style, no matter her height or body type, says
Michael Brandt who adds that he generally
sees a fashion trend in which the feminine
look is gaining more of an edge and where
comfort is also important.
- And sustainability has become the new
black, and several of the collections next
summer include sustainable elements, ends
Michael Brandt.
ONE TWO LUXZUZ
The news from Luisa Cerano and Raffaello
Rossi as well as news from Fuchs Schmitt,
Max & Moi, and Princess Goes Hollywood
can be seen during the fashion week in
Brandt & Hallens showroom at Esplanaden
34 in the centre of Copenhagen.
Coze Aarhus is behind the two brands
LauRie and ECHTE. Lena Trend Hansen,
co-owner and CPO, thinks the future predo-
minantly belongs to female values.
- Generally speaking, the world becomes
more holistic, and female power is becoming
more and more important. We see this in
all areas of society where female values
become increasingly important. In terms of
fashion, we interpret femininity differently
within our two brands. The LauRie woman
prefers an uncomplicated look. She is a very
down to earth and self-contained type, and
for Summer 2020 LauRie interprets that
feminine style using delicate flower prints
and a playful attitude towards colours both
strong and more subtle, dusty colours, says
Lena Trend Hansen.
The new collection from ECHTE shows its
feminine side via delicate colours and a very
simple style.
- ECHTE is feminine in its simplicity and
beauty. We’re focusing on genuine high-
quality materials and on simple styles and
expressions. Generally, ECHTE’s design
philosophy is to develop long-lasting items,
says Lena Trend Hansen who adds that both
brands have something to offer to the many
women who want to make a difference when
it comes to the environment, sustainability,
and health.
We take these things very seriously, and we
have for a very long time, she says.
Visitors to CIFF can get a closer look at new
items from LauRie at CIFF stand B1-205.