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Article LISTEN, LEARN, EXPERIENCE & DO BUSINESS “IN FUTURE WE COULD IMAGINE MAKING #FASHIONTECH EVEN MORE INTERNATIONAL IN SCOPE AND TAKING IT TO OTHER COUNTRIES AS WELL” Michael Stracke, Chief Business Development Officer FASHIONTECH On July 4th, #FASHIONTECH in Berlin brought fashion and tech professionals from all over the world to listen, learn, experience and do business. BY HELLE MATHIESEN #FASHIONTECH - the conference on the future of fashion, that was founded in Ja- nuary 2015 by the Premium Group - connects fashion with the tech, creative and start-up industries, covering a large range of aspects of digital transformation, innovation and disruptive technologies. Twice a year, global players, industry insiders, communications experts, desig- ners, start-ups and policy makers gather to discuss developments, potentials and new approaches as well as generate new business and foster exchange. In January 2018 the PREMIUM GROUP brought Messe Frankfurt on board as a partner. While #FASHIONTECH focuses on Digital Marketing & Communications and E-Commerce & Retail Tech, Messe Frankfurt covers the topics Tech Textiles and Sustainability. With decades of experience, in-depth industry knowledge and expertise, #FASHION TECH is part the transforming Berlin into a content hub for technology, digitalisation, sustainability, innovation and communication. Over the course of the past editions, top-notch speakers, industry leaders and innovative start-ups have shared their expertise, presented best cases and launched new products and concepts in different categories. 96 | ISSUE NO 04 JUL/AUG 2018 | MODEBRANCHEN. #FASHIONTECH LINE-UP SPEAKERS, MASTERCL ASSES & EXHIBITORS IN JULY 2018 #LISTEN! KE YNOTE PRESENTATIONS FROM LE ADING E XPERTS ON S TAGE: Premium Group, Anita Tillmann, Ole Tillmann, Michael Stracke Plug And Play, Robin Ardeshir Good Grow th, James Hammersley Flowerbx, Whitney Bromberg Hawkings Icon & Iconist, Inga Griese Wefox Group, Julian Teicke Flipkar t, Amar Nagaram, Rishi Vasudev Alibaba Group, Karl Wehner Messe Frank fur t, Thimo Schwenz feier
 Mediamark tsaturn Retail Group , Mar tin Wild
 About You, Tarek Müller Projec t A Ventures, Florian Heinemann My theresa.
Com, Michael Kliger Eight Inc, Steve Lidbur y Alphatauri, Lukas Gant Lala Berlin, Leyla Piedayesh Premium Group, Anita Tillmann Fashwell, Mat thias Dantone #LEARN! Benefit from the knowledge of successful companies at the interac tive masterclasses. Good Grow th Limited / Ret views / Gute Marken Online / Outletcit y.com / Kiska #EXPERIENCE! Explore the latest produc t developments, innovations and business solutions in the exhibition area. TELEKOM / FA SHION FUSION / RE T VIE WS / SIZOLUTION / FashionFusion / Retailtech Hub / Shopest / QR-tex / Lunative / Tex tilWir tschaf t