ter, fede vaske og cool detaljer, siger Jan B.
Rasmussen, der ved interviewets slutning
minder sig selv om endnu et vigtigt plus
ved Alberto:
- Vi skal også huske at fortælle indkøberne,
at Alberto har et bredt lagerprogram. Der
er et seriøst stærkt N.O.S.-program til rå-
dighed for detailhandlerne, og bukserne
sendes hurtigt og direkte fra Tyskland til
butikken. Med sådan et N.O.S.-program ”i
baghånden” undgår detaillisten at binde
store likvider i butikkens eget lager, hvil-
ket er en væsentlig konkurrencefaktor,
som markedet er i dag, understreger Jan B.
Rasmussen afslutningsvist.
The German trousers specialist Alberto
produces trousers for men and women.
JBR Agencies is representing the brand in
LB
Summary
ALBERTO WOMAN
Denmark, Norway, Sweden, Finland and
Iceland.
- Alberto’s extremely wide collections
make for a strong position both within
the target audience that seeks smart slim-
fit jeans in a young, modern look and for
another audience that demands a more
classic look and a looser fit, says Jan B. Ras-
mussen, who opened JBR Agencies’ new,
ALBERTO WOMAN
CIFF SHOWROOMS
B1-101
JBR AGENCIES
Alberto
Milestone
Desoto
Pure
Hatico
Lloyd men’s belts
large showroom at B1-101 in Bella Center
one year ago. Here, the company also re-
presents the brands Milestone, Desoto,
Pure and Hatico and belts from Lloyd.
- Alberto is a huge success among men. The
Germans do a fantastic job when it comes
to design, product development, great fits
and new qualities. All-round. They are ex-
tremely professional and both the male
consumers and retailers have found out
that Alberto is a brand you can count on.
ALBERTO MAN
The collection is looking as sharp as ever by the company’s showrooms during the view remembers another great thing about
step is to become equally popular among lines denim, casual, ceramica, bicicletta, to’s wide stock program.
season after season, and there is a fit avai-
lable for men of all shapes and sizes. Next
women, but we must admit that we have
our work cut out for us there. Alberto
Woman develops trousers in just as high
quality as its male counterpart, but female
consumers are yet to realize how great a
product it is, says Jan B. Rasmussen, who
encourages Scandinavian buyers to come
upcoming fairs to see how wide the collec-
tion is. Alberto Woman is divided into the
hiking, cooler, superfit denim and smart.
- The thing with Alberto is that the brand
is not categorised as a traditional trousers
brand, because Alberto is also aimed at the
younger audience with its slim silhouettes,
cool washes and awesome details, says Jan
B. Rasmussen, who at the end of the inter-
Alberto:
- We also have to tell buyers about Alber-
It is a seriously great N.O.S. programme
available for retailers with fast delivery
from Germany directly to the stores. With
such a N.O.S. programme “up its sleeve”, re-
tailers can avoid tying up too much money
in stock, which is an essential argument in
today’s market, says Jan B. Rasmussen.
MODEBRANCHEN.
| ISSUE NO 04 JUL/AUG 2018 | 85