WILLY CHAVARRIA X hummel hummel HIVE CIFF B3-037
Artikel | article
WILLY CHAVARRIA X hummel hummel HIVE CIFF B3-037
WILLY CHAVARRIA X hummel New York Menswear Designer Willy Chavarria and Danish sports brand hummel have joined forces to create their first collaborative apparel concept . The collection was launched on July 9 in New York City as part of the WILLY CHAVARRIA runway show at New York Fashion Week . The collection identifies soccer as a global game of unity that transcends race
hummel HIVE
hummel HIVE is all about transparency , honesty , about sport to the core , passion and not overdoing it . It ’ s about continuously celebrating sport and its power to bring people together across differences , nationalities , and beliefs .
To drops Det allerførste drop i SS19 tager afsæt i hummels arkiv med stærke sportsreferencer og minimal styling fra de originale designs . Næste drop er dedikeret til fans og er en kapsel udviklet for at hylde dem . De enkelte styles omfatter ikoniske referencer fra fankulturen . hummel HIVE præsenterer sin SS19 kollektion på europæiske modemesser i løbet af sommeren , herunder CIFF i København .
Summary HIVE is not a newbie at hummel , having been a part of the portfolio for almost 3 years . Consumers have seen the designs in higher tiered stores and via strong collabs with mita sneakers , 24 Kilates , 424 , Overkill , Storm Fashion and other creative and dedicated partners . From SS19 , hummel HIVE will be made available to a broader customer segment with a renewed focus on collections exclusively for the fashion distribution . hummel has been around as a genuine sports brand since 1923 , so the products will be driven by trends from the contemporary sport core fashion scene but always deeply rooted in the archives and the true hummel sports DNA . Expect hummel HIVE to always present new , contemporary takes on the familiar . The very first drop presented in SS19 is inspired by the early beginnings of hummel and features sporty silhouettes with minimal styling . It is based on true originals from the archives , giving off a Scandi-cool vibe . The second drop is dedicated to fans and is a capsule in their honour . The pieces include iconic fan culture references . hummel works hard to add newness and surprising elements to the season launches , but at the same time hummel is dedicated to staying true to the core beliefs and design values when designing hummel HIVE .
MODEBRANCHEN . | ISSUE NO 04 JUL / AUG 2018 | 71