Artikel | article
Pep follows the consumer’s needs and wishes, which is reflected in
the “it’s all about you” statement.
Q | How do you expect Pep to do in the Norwegian market and why?
A | In the long term, Pep’s vision is to become a major fashion sup-
plier in Norway – a brand aimed at modern women aged 30+. We
will work hard on creating a wide and comprehensive distribution
– from north to south.
In order to succeed, we are focusing our efforts on expanding ca-
refully and establishing partnerships with the right people and
the right companies. We are expecting the start-up phase to take
about a year and I expect to achieve our first distribution goal of
hitting 80 retailers by late 2019.
Already in autumn 2018, Pep will introduce new mid-season items
and I expect these collections to give us a competitive edge.
Q | Pep will show the new collection for SS 2019 at CIFF in August.
Can you give the buyers a little sneak peek on Pep’s new summer
collection?
A | “The colour symphony of spring”… that’s the headline and con-
ceptual basis of our spring collection 2019. New colours combined
in untraditional ways, giving you the sense of spring.
Whether it’s a striking suit in orange red or grass green or multi
stripes mixing bright yellow with blue colour tones and strong
PEP
green with light lavender, the combination of new colours creates
its own eye-catching character with a new line and direction.
Q&A with Åge Norem, country manager at Pep in Norway
Q | Would you please briefly introduce yourself and your back-
ground in the fashion industry?
A | I am 48 years old and live in Haugesund. I have been a part
of the fashion industry since I was 15 when I started as a fa-
shion store employee. At 22 I became a sales person and have
since then worked with sales, brand building and retail opera-
tions. In the last couple of years I have been country manager
for Norway at b.young, before I started working as country
manager for Pep and Desires in Norway.
Q | You are quite familiar with Pep’s target group in Norway.
How can Pep meet the demand of the Norwegian market retail
and consumer wise?
A | At Pep we believe in the phrase “it’s all about you”. That is
why we work closely with our retail stores and develop sound
partnerships. Together it is our job to increase profits and the
turnover rate and keep the assortment up to date.
PEP
Pep is a brand for “average” consumers who keep track of the
latest fashion trends, but are also driven by price. They value
great comfort and a good fit, which is a central part of Pep’s
designs. Pep is a value-for-money brand.
MODEBRANCHEN.
| ISSUE NO 04 JUL/AUG 2018 | 127