Artikel | article
Q | What is your background?
A | I have spent 30 years at the borderline between
sales and marketing, primarily at FMCG. I have wor-
ked as Trade Marketing Manager at several different
companies and as National Sales Manager at L’Oréal
Sverige AB. Along the way I have worked as CEO and
run a consultancy company focusing on educating or-
ganizations and people within sales.
Q | What are your main responsibilities at Syversen?
A | My primary responsibility is to develop the Sales
Team and sales in Denmark, Finland, the Baltics and
Sweden.
Q | Why have you chosen to continue your career at
Syversen?
A | After having worked in consultancy in the past few
years, I longed to go back to my roots working with
strong, exciting life style brands and retail.
Syversen’s long history, its ability to think long-term
and its values concerning cooperation appeal strongly
to me.
Now I look forward to becoming a part of the team and
meet the customers together with the rest of the team.
SAXX
Q | At which fairs can we
CIFF
C3-113 & C3-108 expect to meet Syversen in
STOCKHOLM
FASHION DISTRICT
Showroom 823 Copenhagen, at Stockholm
NORWEGIAN
FASHION CENTER
Room 5D-05
SY VERSEN BR ANDS
OROBLÚ
Marlies Dekkers
GREATER THAN A
MUCHACHOMALO
Calvin Klein
DKNY
Red Sox Appeal
XPOOOS
L AUREN Ralph Lauren
NOTE by Sy versen
SA X X
the upcoming season?
A | We exhibit at CIFF in
Fashion District and in
Norwegian Center in Oslo.
Q | In which areas do you
see a strong potential for
growth in terms of new
SAXX
markets and brand wise?
A | Quality is always important, and today quality is
strongly associated with sustainability in many di-
mensions. The way we consume information today
also makes individual adaptations of brand messages
essential. I truly believe in a strong future for brands
that can combine this with a strong story. Growth will
also come through structured partnerships between
brands and retailers. At Syversen we are already far
along in areas of logistics and flow of goods, and we
will of course continue to improve further. We also
look forward to continuing helping our customers
with cross selling and sales growth.
MODEBRANCHEN.
| ISSUE NO 04 JUL/AUG 2018 | 121