NYT I NORGE: DESIRES
Ny country manager på Desires
er Åge Norem, der har stor
brancheerfaring på det norske
marked
With Desires the consumer will face the
spring with a lot of cool holiday attitude.
This season offers her a bundle of beau-
tiful colours, and with Desires, she can
choose exactly what she wants: Multi-
colour-stripes, all-over flower-prints or
feminine embroidery anglaise.
The collection is designed to mix every-
thing, as she wants to get her very own
Desires-look with plenty of edge.
With Desires the woman can enjoy her
everyday life - perhaps while dreaming
about a holiday to a foreign country:
Among the key items is a long, patterned
kimono shirt that slips around the body. It
can be mixed with tight raw denim shorts
with fringed edges or for instance a cool
T-shirt with print in holiday-retro-style –
Summary
DESIRES
Desires brings with it a feeling of standing among the festive partici-
pants at the annual Miami Beach Pop Festival.
At CIFF buyers can see the sassy new colour combinations in multi-
colour-stripes that Desires mix with flower prints for an even more
lavish expression.
Desires goes “all in” with a complete outfit in bright Grenadine-red.
Experience the happy yellow sun colour that brings back memories of
long warm summer days. Go with pink tones for costumers that want
to add some sweetness or choose a delicious summer look in beautiful
white, pastel blue or dark blue for a more neutral look. The white adds
lightness and gives a gorgeous contrast to the many patterns and satu-
rated trend colours.
This season is full of “must haves” – tops with off-shoulder effect to
show summer tanned shoulders, the short denim shorts with fringes,
the medium-length dresses with wrap-around effect and nice fringe-
details, T-shirts with retro-holiday-prints and don’t forget the cool
kimono- shirts...
Colourful accessories complete the spring look from Desires.
MODEBRANCHEN.
| ISSUE NO 04 JUL/AUG 2018 | 107