Artikel | article
There are massive growth opportunities in Europe
with the three strong brands that are under our wing,
says Mogens Bjerg Sørensen, who in 2006 through
2011 worked as head of sales at Marc Lauge. Most
recently, Mogens Bjerg Sørensen worked as head of
Nordic sales at Brandbase 86 GmbH.
Germany is the first market on the list and here; Marc
Lauge is already present in several areas. Parallel to
the growth plans in the large, German market, new
initiatives are taken in other European markets.
- It is undoubtedly an advantage to present Danish
brands when it comes to export. Danish fashion and
design is highly acclaimed, especially in the German
- MAPP er kendt som et subbrand til Marc Lauge
med en lidt yngre profil og fit, mens DNY ekspande-
rer i takt med efterspørgslen på stormode. Her har
vi fundet en fin position som et fashionorienteret
plussize brand, siger Mogens Bjerg Sørensen om
husets tre brands. ”Huset” er i øvrigt en tidligere
skovriddergård ved Esbjerg, og det smukke domicil
ligger idyllisk omgivet af park og skov med diverse
fritidsfaciliteter stillet til rådighed for personalet,
MARC LAUGE
market, because Danish brands bring something dif-
ferent to the table than their German counterparts,
says Mogens Bjerg Sørensen and adds that Marc Lau-
ge is a popular brand known for its design DNA and
its great fits.
- MAPP is a sub brand of Marc Lauge that offers a
younger design profile and fit, whereas DNY is see-
ing high growth rates in step with the increasing de-
mand for plus-size fashion. We have found an ideal
position for this brand in the plus-size fashion arena,
Mogens Bjerg Sørensen said about the company’s
three brands.
hvis der skulle blive tid til overs til for eksempel en
gang tennis eller beach volley.
I København kan indkøbere se nærmere på de nye kollektioner til
Spring/Summer 2019 på CIFF. Marc Lauge og DNY holder til i CIFF
Showrooms, mens MAPP præsenterer sine nyheder i C-hallen.
Summary
Marc Lauge speeds it up when it comes to the three brands Marc
Lauge, MAPP and DNY.
- We have a solid foundation in Scandinavia. In the Nordic market
we have set out to develop upon the partnership with our existing
customers. I aim to establish an even closer relationship with re-
tailers, turning it into real partnerships. We are here to help our
retailers and we do that by offering a high markup and making avai-
lable marketing and sales materials, says Mogens Bjerg Sørensen.
In return, he sees strong potential south of the Danish border.
DNY
MODEBRANCHEN.
| ISSUE NO 04 JUL/AUG 2018 | 83