ECHTE CIFF C2-010
» THERE IS NOTHING FAKE ABOUT THE ECHTE WOMAN
- SHE IS JUST AS UNCOM- PLICATED AS THE CLOTHES «
CEO Cecilia Winther
Summary - ECHTE is an authentic and sustainable brand inspired by real women . Women who seek modern essentials that fit well , are comfortable to wear and can be worn to work , CEO Cecilia Winther said to NU when we visited ECHTE in Risskov . - At ECHTE we design clothes with the primary goal of making it comfortable to wear without compromising on the aesthetics . The collection features all the essentials you need in a wardrobe - suits , tops and jeans . The individual styles can be dressed up or down depending on the occasion , says Cecilia Winther , who guarantees that the clothes are manufactured under proper conditions in Europe . The clothes are Oeko-tex certified and the denim jeans have the Nordic Swan Ecolabel . - With ECHTE we focus on designing gorgeous and durable basis products that can supplement the many fashion and trend based brands that ship new collec-
ECHTE
tions on a frequent basis . We move in the opposite direction , as we prefer to go into depth with essential items such as shirts , jackets and the perfect jeans . ECHTE could be considered slow fashion . ECHTE is made from really high quality and the look is both modern and timeless , says Cecilia Winther . The fit is another important factor for ECHTE . - The clothes are designed for real , natural women that other women see themselves in . ECHTE is for women with strong views - for example about sustainability . There is nothing fake about the ECHTE woman - she is just as uncomplicated as the clothes , says Cecilia Winther . With an assortment based on essentials , a strong NOOS programme is inevitable . Most of the collection ’ s styles are available in the programme - including classic white shirts and well-fitting blazers . ECHTE is launching its collection for Summer 2019 at CIFF at booth C2-010 .
ECHTE CIFF C2-010
MODEBRANCHEN . | ISSUE NO 04 JUL / AUG 2018 | 33