Artikel | article
ABOUT NEW IN TOWN
NE W IN TOWN was founded in 2017 by a couple of lads, who wanted to
be fashionably dressed. They wanted fashion that is af fordable, new, and
contemporar y, yet still with a great fit for all entirely normal, modern men.
The brand of fers mix of st ylish understatement and top-qualit y looks.
The NE W IN TOWN collections contain a wide range of st yles including
t-shir ts, shir ts, polos, knits, blazers, outer wear, jeans, sweat pants, and
chinos. See more: new-in-town-fashion.com/home-en
» LERROS OFFERS A PREMIUM
LOOK WITHOUT PREMIUM
PRICES. NEW IN TOWN
IS ABOUT TOP MARK-UP
CALCULATION PLUS HIGH
VALUE CREATION AT THE
POINT OF SALE «
Christian Funck, Director of International
Business for LERROS and NEW IN TOWN.
NEW IN TOWN SS19
FASCINATING FACTS
- LERROS has constantly been among the top 3
best-per forming brands with an above-average
turnover per square meter over the last 3 years
- more than 2,000 retailers, including more than
1,000 shop-in-shops worldwide
- more than 30 countries
- LERROS gives full EDI suppor t
- has a wide range of NOOS ar ticles
- the entr y calculation is par ticularly attractive
- NE W IN TOWN continues growing at high speed,
latest by involving six more distribution agencies
LERROS FW18
ABOUT LERROS
LERROS is spor t y masculine design for men, who know, what they want, and
don’t confuse self-confidence with self-expression. Who look good in ever y
situation and want to feel just as good too. This has been LERROS’ philosophy
ever since the star t more than 35 years ago.
LERROS means authentic, uncomplicated st yles that are easy to combine. The
design has fashion appeal with an international flair – and a fit that grants
a good comfor table feel. A high qualit y in materials, top-class workmanship
and attention to detail delivers a premium look, but the prices are below,
what is expected.
The LERROS collections consist of three par ts – the basis casual collection,
the premium shir t collection, and the accessor y collection with bags, scar ves,
belts, wallets, bracelets and watches. See more: ilovelerros.com/en
The Director for International Business to LERROS’ sporty masculine character or performance ratio that is easily visible for
- Among our retailers in Germany and The ness. Consumers are looking for something become even more confident and brave.
Christian Funck believes the success is due
to mo