modebranchen.NU NU International no. 1 January 2020 Fashion Part | Page 33

In October 2019 Lofina was awarded Best
International Brand of the Year in UK. The
award show took place at National Theatre
in London where owners Lise-Lotte and
Morten Svenninggaard received the price.
Photo: Aniseed Photo - Boutique Star Awards
LOFINA
Danish shoe brand
honoured in London
Danish shoe brand Lofina received the award as
Best International Brand of the Year in London in October 2019.
In October 2019, retail magazine Boutique Star Awards awarded prizes in a range of
categories, and the Danish shoe brand Lofina won in the category Best International
Brand of the Year in UK.
The other nominees in the category were Swiss underwear brand Hanro, Spanish
Carla Ruiz, Croatian Xenia, and Yaccomaricard from Japan.
Founders and owners Morten and Lise-Lotte Svenninggaard proudly received the
award and honour at the National Theatre in London. The jury consisted of a range
of key figures from the independent retail industry in the United Kingdom.
SERVICE AS A CORE VALUE
- I am especially proud of the jury’s reason for choosing Lofina for the award. They
emphasized our support to individual stores, and were calling it “completely unique”.
Good service and being in touch with our customers are fundamental values to us,
so this is an amazing recognition, says Morten Svenninggaard to NU.
Shoebox designs its shoes in Denmark and has them manufactured in Italy. The
company is headquartered in Odder in Denmark and has been in business since
1996. The brand entered its first export markets in 2014, with Germany, England, and
France being its largest.
Today, Lofina is present at 35 markets and has showrooms in both London and Paris.
A
BY HELLE MATHIESEN