modebranchen.NU NU International no. 1 January 2020 Fashion Part | Page 31

ULRIKE KÄHLER, MANAGING 2020/21 and what must-haves should be ordered?
DIRECTOR OF IGEDO COMPANY
GALLERY FASHION TRENDVIEW
Trend Consultant Karolina Landowski of Fashion Trend
Pool are summarising the most important ladies- and
menswear looks for the next order season. Find out
which key looks are defining the season Autumn/Winter
SAVE THE DATE:
Sunday, 26 January 2020 at 10.30 a.m. at Areal Böhler
in the ›Alte Schmiedehallen‹
MEETING PEOPLE IN PERSON
- In these times full of upheaval, change, de-
mands for new approaches and more digi-
talisation, we – as a trade fair company and
established location for 70 years - are offe-
ring stability with our contemporary, practi-
cal and cost-efficient concepts. Düsseldorf
is the mother of the international fashion
business in Germany: sometimes quieter, so-
metimes louder… but always here and always
reliable. Meeting people in person every sea-
son will remain important in the future, states
Ulrike Kähler.
An informative accompanying line-up with
carefully curated side events rounds off Gal-
lery FASHION’s offer. In addition to attenti-
on-grabbing collection presentations, panel
talks, presentations and a trend area that
will be providing store design inspiration in
the ‘Alte Schmiedehallen’, Gallery FASHION
TRENDVIEW is once again being planned
as a central order overview for the coming
season.
ROOM CONCEPT meanwhile takes up three
entire halls, where business is done and or-
ders are placed for a total of five to ten days.
The concept is a temporary alternative to
showrooms with long-term leases. In ad-
dition to providing a space for arranged ap-
pointments, the SHOWROOM CONCEPT
also profits from the professional visitors
who visit the original three-day core event,
Gallery FASHION. All in all, it offers the ideal
atmosphere for doing business and placing
orders – in a trendy industrial-style location
alongside compatible exhibitors and visitors
and with a practical shuttle service.
A
GROWING SHOWROOM CONCEPT
The show is hoping to see the biggest growth
in the SHOWROOM CONCEPT.
For a total of at least five days, visitors will
be able to place orders in three halls against
an authentic industrial backdrop. The num-
ber of agencies and brands, and also the
agency portfolios themselves, are continuing
to grow.
- Meanwhile well established, this appeal-
ing concept is really making waves. For the
upcoming edition we will be supporting the
SHOWROOM CONCEPT with a specific panel
talk in cooperation with key industry players
as part of the line-up, continues Ulrike Kähler.
After starting out eight seasons ago with a
smaller section in one hall, Gallery has mean-
while become a hotspot for top international
agencies and premium brands. The SHOW-
Igedo Fashion Director Alexander Radermacher and
Gallery
DÜSSELDORF IS THE
MOTHER OF THE
INTERNATIONAL FASHION
BUSINESS IN GERMANY:
SOMETIMES QUIETER,
SOMETIMES LOUDER…
BUT ALWAYS HERE AND
ALWAYS RELIABLE //