modebranchen.NU NU International no. 1 January 2020 Fashion Part | Page 24
CLAIRE WOMAN:
WE EXPECT
A BOOST IN
INTERNATIONAL
SALES
CLAIRE
The Danish fashion brand Claire Woman sees the new
edition of Panorama in former Tempelhof Airport as an
obvious chance to increase international sales.
BY HELLE MATHIESEN
Director and second generation in the Da-
nish family business Nikolaj Hust looks for-
ward to Panorama with great expectations.
- We believe that Panorama's new location
at Tempelhof Airport will give the trade fair
a boost, and we are certain that we will meet
good interest from both German and inter-
national buyers. We will have a 50 square
metre large booth, says Nikolaj Hust, who
adds that the brand has also invited agents
and retail partners from Scandinavia to
Berlin.
INCRE ASED SALES FORCE
In 2019, Claire Woman entered into agreements with
new agents in Hamburg and Berlin respectively.
- Thus, our sales capacity is in order in Germany
and we look forward to seeing what the experien-
ced team with great knowledge of the DACH regi-
on can bring us internationally. Claire Woman has
great potential thanks to the unique combination of
sleek Danish design, high-quality products and the
brand's sustainable profile as well as our distinctive
position when it comes to CSR, says the director,
who will attend Panorama along with his agents.