modebranchen.NU NU International no. 1 January 2020 Fashion Part | Page 24

CLAIRE WOMAN: WE EXPECT A BOOST IN INTERNATIONAL SALES CLAIRE The Danish fashion brand Claire Woman sees the new edition of Panorama in former Tempelhof Airport as an obvious chance to increase international sales. BY HELLE MATHIESEN Director and second generation in the Da- nish family business Nikolaj Hust looks for- ward to Panorama with great expectations. - We believe that Panorama's new location at Tempelhof Airport will give the trade fair a boost, and we are certain that we will meet good interest from both German and inter- national buyers. We will have a 50 square metre large booth, says Nikolaj Hust, who adds that the brand has also invited agents and retail partners from Scandinavia to Berlin. INCRE ASED SALES FORCE In 2019, Claire Woman entered into agreements with new agents in Hamburg and Berlin respectively. - Thus, our sales capacity is in order in Germany and we look forward to seeing what the experien- ced team with great knowledge of the DACH regi- on can bring us internationally. Claire Woman has great potential thanks to the unique combination of sleek Danish design, high-quality products and the brand's sustainable profile as well as our distinctive position when it comes to CSR, says the director, who will attend Panorama along with his agents.