modebranchen.NU NU International June 2019 | Page 69
THE UNIVERSE OF BOTH
GOODLUCK TROLLS AND
THE KLARBORG ELFS IS
ABOUT EMBRACING THE
WORLD AND LOVING ONE
ANOTHER. THESE ARE
UNIVERSAL MESSAGES,
WHICH ADD AN EXTRA
DIMENSION TO THE
FIGURES // JESPER SOMMER,
TROLLS2
KLARBORG ELFS
OWNER AND FOUNDER OF BYSOMMER
ABOUT THE GOODLUCK TROLL
The design behind the Goodluck Trolls builds on
a wooden character which Thomas Dam, a poor
fisherman’s son, initially made as a gift for his
daughter in the 1950s and since produced in his
small woodworking workshop. Nobody then dreamt
of the worldwide success that the trolls would be-
come, but during a trip to the US Thomas Dam had
the idea to produce his troll in rubber and dress it in
clothes. Americans immediately embraced the little
toy troll, and in 1961 it was named Toy of the Year by
American toy manufacturers.
In 2014, Jesper Sommer began a partnership with
the Dam family, and bySommer was granted rights
to develop and sell Goodluck Trolls in ceramics and
trends of the time.
DID YOU KNOW…
THAT THOMAS DAM CREATED
THE GOODLUCK TROLL TO GO
AGAINST THE ATTITUDE THAT
ALL TROLLS ARE EVIL?
transform it into a design icon matching the interior
A
KLARBORG ELF UNIVERSE CHRISTMAS 2019