modebranchen.NU NU International June 2019 | Page 69

THE UNIVERSE OF BOTH GOODLUCK TROLLS AND THE KLARBORG ELFS IS ABOUT EMBRACING THE WORLD AND LOVING ONE ANOTHER. THESE ARE UNIVERSAL MESSAGES, WHICH ADD AN EXTRA DIMENSION TO THE FIGURES // JESPER SOMMER, TROLLS2 KLARBORG ELFS OWNER AND FOUNDER OF BYSOMMER ABOUT THE GOODLUCK TROLL The design behind the Goodluck Trolls builds on a wooden character which Thomas Dam, a poor fisherman’s son, initially made as a gift for his daughter in the 1950s and since produced in his small woodworking workshop. Nobody then dreamt of the worldwide success that the trolls would be- come, but during a trip to the US Thomas Dam had the idea to produce his troll in rubber and dress it in clothes. Americans immediately embraced the little toy troll, and in 1961 it was named Toy of the Year by American toy manufacturers. In 2014, Jesper Sommer began a partnership with the Dam family, and bySommer was granted rights to develop and sell Goodluck Trolls in ceramics and trends of the time. DID YOU KNOW… THAT THOMAS DAM CREATED THE GOODLUCK TROLL TO GO AGAINST THE ATTITUDE THAT ALL TROLLS ARE EVIL? transform it into a design icon matching the interior A KLARBORG ELF UNIVERSE CHRISTMAS 2019