modebranchen.NU NU International June 2019 | Page 68

HOPEFUL TROLLS
AND NEW
KLARBORG ELFS
In the new film
Trolls2 premiering in
April 2020, the Good-
luck Trolls discover
that there are other
trolls in the world.
While everyone is
waiting with high
expectations for the
new film from Universal
Pictures, bySommer
prepares to meet the
expected increase in
demand for its well-
known designer trolls.
GOODLUCK TROLL
BY HELLE MATHIESEN
When NU visited bySommer there was lots
of energy, activity, and excitement in the air.
bySommer already knows that Trolls2 will pre-
miere all over the world in Spring 2020, and
awareness and demand for the Goodluck Trolls
designed by bySommer are expected to rise.
THREE LINES WITH NEW ITEMS
Preparations for both this season’s Christ-
mas sales and expected sales following the
release of the Trolls2 film in spring are un-
derway. At Formland, owner Jesper Sommer
and his sales team will present new items in
the three Goodluck Troll lines Classic Trolls,
Heroes, and the art trolls with individually
designed looks.
- In the Heroes line, we’ll have new everyday
heroes such as a grill guy, a handyman, and
a gardening female troll with green fingers.
In the Classic Trolls line, we’ll see the addi-
tion of trolls in new trendy green tones, says
Jesper Sommer about some of the new
items.
NINE NEW ELFS
As for its elfs, bySommer will launch nine
new Klarborg Elfs, including of course the
elf couple of the year. They are all designed
by Etly Klarborg.
- Among the cute new designs are two
children elfs, Kamilla and Loui, who can
be placed separately or together. They are
designed to hold hands when placed to-
gether so that they form a little couple, says
Jesper Sommer, adding:
- In a way, the universe of both Goodluck
Trolls and Klarborg Elfs is about embracing
the world, hugging, holding hands, and lo-
ving one another. These are universal mes-
sages, which add an extra dimension to the
figures.
Jesper Sommer will be present at this
season’s upcoming shows, giving out
handshakes and hugs to both new and
well-known retailers.
Find more about trolls and elfs at:
www.bysommer.eu