modebranchen.NU NU International June 2019 | Page 67

Lübech Living presents
a new line of ceramics
matching the glassware
from OOhhx. The ceramics
are produced with solar
energy and water recycling
and in this way it follows
the Lübech Living DNA with
focus on sustainability.
OOHHX AND VANCE KITIRA / LÜBECH LIVING
BY HELLE MATHIESEN
MORE BODY CARE
We will also be seeing new additions to UASHMAMA’s
Body Care line at Formland in August. The products are
presented in a stylish look in keeping with the style of the
product portfolio as a whole.
- The line is sold in several chemists, which we see as a
sort of stamp of approval since Danish chemists must
adhere to strict requirements in their product selection.
UASHMAMA’s Body Care is made using local ingredients
and centuries old knowhow at its home town near Lucca in
Italy — the same place where the Romans laid the founda-
tions for the spa mindset, tells Søren Lübech.
The line includes liquid hand wash, hand cream, body lo-
tion, body oil, and an anti-aging serum. Lübech Living is
the Nordic distributor of UASHMAMA.
CERAMICS ARE THE NEW BLACK
- Our big news is a ceramics line from OOhhx. Here, we’ll
present both some of our own designs and designs from
industrial designers we’re collaborating with. The new
items include vases, carafe vases, bowls, flowerpot hol-
ders, and large plates which you might use to collect va-
rious knick-knacks or decorations to give them a simple
and beautiful combined look, says owner Søren Lübech.
- The ceramics trend is huge and it will last several sea-
sons because it fits in perfectly with the spirit of the time
and the current focus on handmade and authentic looks
and with clay as a natural material, says Søren Lübech,
adding that OOhh will also launch several new items of
Christmas ornaments.
- Our OOhh Christmas ornaments matching the modern
home are hugely successful. That’s why we’re expanding
with all-new folding paper decorations designed to be
hung up, and our decorative sticks are now available in
new variants with stars, says Søren Lübech.
Lübech Living will present the many new offerings from
OOhh, OOhhx, and Vance Kitira at the European trade
shows and at Formland in Herning where UASHMAMA’s
new collection can also be examined more closely.
A
When the international trade show season kicks off,
Danish design company Lübech Living will be ready to
present a range of exciting new items both from its own
brands OOhh and OOhhx and from Vance Kitira and Italian
UASHMAMA, the latter two of which Lübech Living is the
European and Nordic distributor of, respectively.
Lübech Living does its own designs for the OOhh and
OOhhx collections, and during Spring/Summer 2019 the
company launched a beautifully designed new line of
glassware in trendy colours. Among the new items was
a multifunctional vase/oil lamp, which is now available in
several new colours matching the winter vibe.