modebranchen.NU NU International June 2019 | Page 52

In September a large range of
European exhibitors are ready
to show their new collections
to the Russian buyers. But
the international trade fair in
Moscow is also interesting
to pay a visit for European
buyers in search of fashion
brands with a global appeal.
CLIMBER BY CUMO
BY HELLE MATHIESEN
European apparel exports showed 7 percent
growth in 2018 compared with 2017 reaching
a shipment value of 2,4 billion euro. A signifi-
cant range of European wholesalers are exhi-
biting at CPM to get or remain access to the
large Russian market for fashion, shoes and
accessories.
- Collection Premiere Moscow is the most
successful, international fashion business
and order platform for the Russian and
Eastern European fashion market. At the
Expocentre exhibition grounds in Moscow,
around 1,300 brands from over 30 countries
showcase their new collections, says Thomas
Stenzel, Managing Director, OOO, Messe Düs-
seldorf Moscow.
On average, 22,000 professional visitors from
Europe, Russia and the Eurasian Economic
Union come to CPM twice a year.
INTERNATIONAL STRENGTHS
The next CPM for the spring/summer 2020
season takes place from 3-6 September 2019
at the Expocentre exhibition grounds in Mo-
scow.
CPM shows new collections in the following
segments: CPM Premium, CPM Accessories
& Shoes, CPM Body & Beach and CPM Kids.
- CPM’s reputation and strengths lie in its
international flair. Among the most strongly
represented countries, that contribute to the
event’s success by participating every sea-
son, are countries like Italy, France, Germany
and Turkey.
CPM remains the number one address for
fashion in Russia. The Russian market has
succeeded in retaining its appeal. The huge
potential of this country is constantly being
reasserted. All in all, we are seeing a positive
atmosphere on the basis of stability and con-
tinuity. Fashion continues to play a key role for
Russia, says Thomas Stenzel.