modebranchen.NU NU International June 2019 | Page 46

THE DANISH BR AND DEPECHE.:
THE FOUNDATION
FOR SUCCESS
IS A MIX OF
GOOD QUALITY,
GLAM ROCK AND
TIGHT RELATIONS
DEPECHE. has a close collaboration and excellent communication with its
partners and brand ambassadors. This is important to maintain a focus on
reliability, loyalty, and quality, says owner Janni Hørdum.
BY HELLE MATHIESEN
Thomas Kingo came to DEPECHE. in the
spring of 2019 from a position as Head of
Sales at the DK Company brand Dranella. At
DEPECHE. and under the title of Internatio-
nal Head of Sales, Thomas Kingo has been
given the responsibility of increasing ex-
ports. And that journey is something he and
owner Janni Hørdum have a clear plan for.
- We need to build on the good relations we
already have in the existing markets. We
have agents in 12 countries, and we want
to strengthen the bond between the brand
and our agents even more. Our foundation is
already there, so we just need to build on it
slowly but surely, says Thomas Kingo, who
during his first few months in the new po-
sition will visit all of the company’s markets
and agents to see the different showrooms
and establish close ties to DEPECHE.’s all-
important ambassadors.
- I’ve got great feedback from our agents
who really believe that DEPECHE. makes a
difference for the shops. We have a broad
collection which matches the DNA and de-
sign profile of DEPECHE. Our agents appre-
ciate the flexibility of the collections becau-
se they can quite easily adjust it to match
the style preferences of their own market.
CLOSE COLL ABOR ATION
- We’ve always cared deeply about collabo-
rating closely with our agents, and we listen
carefully to their feedback. Their response
is a kind of compass to us. Their feedback
makes it possible for us to adjust to the dif-
ferent markets, all while staying true to our
strong DNA and maintaining our high qua-
lity, says Janni Hørdum.
DEPECHE., which has the two divisions
Accessories and Leatherwear, is sold both
in fashion stores and in bag, shoe, and
lifestyle shops.
When NU visited the DEPECHE. house, it
was clear that the energy, positivity, and
drive of its owner really rub off on others.
- We have a dynamic culture and a flat or-
ganizational structure. We act quickly, and
we’re flexible. In periods of growth, which