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“We weren’t actually looking to take on more brands, but I saw that ADIA had something to offer in terms of design and a target group that was different from the other brands in our portfolio” CEO Claus Bentzen ADIA With its purchase of the two Danish brands ADIA and ELINETTE, the brand portfolio of Pardon Clothing A/S is now complete, says CEO Claus Bentzen. ADIA (NEW) APRICO BY HELLE MATHIESEN CHALOU CHOISE ELINETTE (NEW) PONT NEUF SEMPRE PIÚ PARDON.EU PARTY CLOTHES IN THE MIX Earlier this year, Pardon Clothing A/S also acquired the ELINETTE brand after the bankruptcy of Womens Wear Group. - The ELINETTE brand is well known, its par- ty clothes are attractive, and it has develo- ped a nice NOS program with basic items. The brand has a fine platform of reliable customers and a good fit, and it is produ- ced in a very high standard in Europe, says the CEO of Pardon, adding that ELINETTE is an obvious supplement to Pardon’s existing product portfolio. ELINETTE is a normal size brand, while ADIA is plus size. - ELINETTE is doing very well in the Nordic countries, and we are prepared to scale the brand to more markets, ends a busy Claus Bentzen ahead of the upcoming interna- tional trade show season. A When the opportunity to purchase plus size brand ADIA presented itself after the bank- ruptcy of B&C Textiles, Pardon Clothing A/S CEO Claus Bentzen didn’t hesitate. - We weren’t actually looking to take on more brands, but I saw that ADIA had something to offer in terms of design and a target group that was different from the other brands in our portfolio. The style is more youthful and fresher than our other brands, so the invest- ment makes a lot of sense for us, says Claus Bentzen. B&C Textiles went bankrupt because of an uncertain situation created by Brexit. ADIA wasn’t very significant in England, but the company’s other two brands were. Rather, ADIA is more focused on the Scandinavian and Dutch markets. It is also slowly starting in Germany where we’ll be able to apply our market knowledge and perhaps open doors to stores we’re already doing business with, says Bentzen. BRANDS FROM PARDON CLOTHING A/S THE PUZZLE