modebranchen.NU NU International June 2019 | Page 42

ZOEY
established
as its own
company
Trine Vinther who three years ago launched the
ZOEY brand with NÜ A/S has now established it
as its own company.
ZOEY
BY HELLE MATHIESEN
Trine Vinther owns one-third of the newly established ZOEY ApS
while NÜ A/S owns the rest.
- I’ve always intended ZOEY to have its own life, and now it has
been formally arranged. We got a flying start at CIFF in August
2016 and have since learned that there is a solid commercial
base for what we’re doing with ZOEY - both in Denmark and on
the export markets, says Trine Vinther.
- As a small upstart, the support we got from NÜ during our
challenging launch was vital. We’re continuing the rental ar-
rangement we have with them, giving us a beautiful showroom
as well as logistical and administrative facilities. So we’re only
more than happy to continue the partnership with our co-owner,
says Trine Vinther.
FASHION HAS NO SIZE
ZOEY’s concept is smart and fashionable clothing for women
in sizes 38 to 56.
- “Fashion has no size” is the headline we’re marketing ourselves
with. What this means is that women with curves will also be
able to use our products, since it is designed to suit full-figured
women. We follow the trend just as any other high street brand,
and all the trendy looks, colours, and details can be found in our
collections just as it can in those of all other commercial fashion
brands, states Trine Vinther, who does all her own designs. She
adds that you might call ZOEY an “undercover” plus-size brand.
The collection is comprehensive and also includes accessories
and outerwear.