modebranchen.NU NU International June 2019 | Page 50

Photos: Gallery Düsseldorf
PREVIEW GALLERY DÜSSELDORF:
Two different areas in
“Alte Schmiedehallen”
From July 2019 brands with accessories and shoes will exhibit
in one third of the “Alte Schmiedehallen”, while the remaining
two thirds of the hall is reserved for fashion.
BY HELLE MATHIESEN
From July 2019 the “Alte Schmiedehallen” -
the main hall of Gallery for the official three
days of the fair - will be divided into two di-
stinctly different areas.
Exhibitors with accessories and shoes from
the Premium, Urban and Contemporary seg-
ments will present their news in one third of
the hall, while the remaining two thirds of the
hall will be reserved for fashion.
A geometric guidance system underlines
this new, clear segmentation.
Two diagonal axes in the fashion zone further
enhance the aesthetic clarity and improved
layout of the hall allocation.
In the SHOWROOM CONCEPT area - which
takes up another three halls over a total of
five days - accessories and shoes also repre-
sent a growing, very trend-oriented product
group. They fit seamlessly into the fashiona-
ble image of European trend brands and re-
present a harmonious overall concept that is
also becoming increasingly important in the
fashion stores.
- As an early ordering date for accessories
and shoes in Düsseldorf, Gallery is playing
an increasingly important role. With a 27
percent increase in the number of exhibitors,
both product groups are set to grow by 35
percent in terms of floor space at the coming
July event, Ulrike Kähler says. She is the Ma-
naging Director of Igedo Company and Pro-
ject Director for Gallery & Gallery SHOES.