modebranchen.NU NU International June 2019 | Page 47

KEYWORDS FROM DEPECHE.
MAIN COLLECTION FOR AW19 LEATHER
WEAR AND ACCESSORIES FROM DEPECHE.:
Luxury leather qualities / Long lasting styles that
will only be more and more beautiful by time /
Raw & feminine look / From everyday classics to
eye-catching must haves / Minimalistic, sophisti-
cated & glam party styles / Casual styles wrapped
up in warm earthy colors / Winter brown, vintage
cognac, leaf green with pops of red and yellow
/ Heavy detailing / Studs / Fringes / Quilting /
Animalicious prints
CH
DEPECHE. A/W19
IN THE NEW S/S 2020
CAMPAIGN WE MIX THE
BEST FROM THE INSTAGRAM
AND THE INFLUENCER
UNIVERSE // JANNI HØRDUM
BEHIND THE SCENES OF
THE DEPECHE. PHOTOSHOOT
The international model and instagrammer
Vanessa Moe is modeling for DEPECHE. in
the S/S 2020 campaign, and the international
DEPECHE. A/W19
FLEXIBLE AND FAST
Production takes place in India, where DE-
PECHE. has its own purchasing office with
quality control, and in Italy. Having European
production enables the company to react
quickly if a new trend suddenly develops.
- Our production setup makes DEPECHE.
ultra-flexible, and we have a unique col-
laborative culture across all departments.
We share both challenges and triumphs.
I’m convinced that this is one of the rea-
sons why we can keep on growing, says the
founder who has won several entrepre-
neurial and leadership awards.
Today, there are 17 employees at the beau-
tifully situated main office on the waterfront
in Horsens.
- Our close collaboration and excellent
communication with our partners and brand
ambassadors mean that we can maintain
a focus on reliability, loyalty, and quality,
says Janni Hørdum who also advocates for
actively using Social Media such as Face-
book and Instagram, influencer marketing,
and blogs. The new platforms are used as
an important marketing and sales supple-
ment to the international trade shows that
DEPECHE. exhibits at in Berlin, Amsterdam,
Oslo, Copenhagen, and Aarhus.
At the upcoming shows, DEPECHE. will pre-
sent new Leatherwear items for Spring 2020
and new Accessories items for Autumn/
Winter 2019/20.
we’re in right now, it’s important that we in-
clude our agents and retailers - that they’re
an integrated part of the DEPECHE. culture,
says Janni Hørdum. She adds that DEPE-
CHE. sells in-season which makes the brand
flexible with respect to current fashion
trends.
A
influencer Brigida Martinez is the stylist