modebranchen.NU NU International Januar 2020 Interior | Page 22

BY HELLE MATHIESEN
The self-evident theme, “(RE) GENERATION!”, will run throughout 2020.
January’s edition will decipher the desires and expectations of an “enga-
ged generation” that has grown up in a world of crises affecting the eco-
nomy, the environment, identities and migration; whilst the September
fair will turn the spotlight on what the “augmented generation” wants - a
generation raised on a diet of social media and the Internet.
Guided by international style and innovation consulting firm NellyRodi,
MAISON&OBJET is consequently set to scrutinize all the elements ex-
pected to spark change over the course of the next 25 years. Regenera-
tive change, of course.
MAISON&OBJET celebrates its 25th birthday and has
decided to fix its eyes firmly on the future and explore
the new trends in consumer behavior being driven by
generations Y and Z.
ER
Begg & co, MAISON Hall 6 Today
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