modebranchen.NU NU International Januar 2020 Interior | Page 30

2020
looks good
4,460 exhibitors from over 90 countries are ready for Ambiente in Frankfurt.
And so the motto of the season – “2020 looks good” – will also be the motto
of Ambiente itself.
BY HELLE MATHIESEN
Things are looking good for Ambiente. From 7 to 11 February
2020 the world’s leading trade fair for consumer goods will
be welcoming several well-known first-time exhibitors as well
as companies that have had a break and are now back in pro-
minent positions at Ambiente.
The bandwidth ranges from major international brands - such
as Christofle, Normann Copenhagen, Swarovski and Puro - to
start-ups that will add extra vigour to the product line-up in
Dining, Living and Giving.
And so the motto of the season – “2020 looks good” – will
also be the motto of Ambiente itself.
In Dining there will be a large number of new exhibitors ad-
ding glamour and variety to the dining table. In Hall 4.1, for
example, the premium brand Christofle from Paris will be dis-
playing its interpretation of contemporary dining culture. In-
novations around coffee as a super trend will be showcased
by the traditional German company Melitta at its Ambiente
début in Hall 4.0.
NORMANN COPENHAGEN IS BACK
Mindful, bold and relaxed. Today’s trends in lifestyle and in-
terior design have been impacted by Scandinavian design
to a far greater extent than by any other approach. In the
Living segment visitors can experience the reappearance of
a major pioneer in this domain: Normann Copenhagen. The
international design scene has been quietly and sustainably
revolutionised by this Danish company since 1999 that will be
represented at Ambiente in Hall 8.0. The same hall will also
feature the Scandinavian company Heymat, a start-up with a
fresh focus on doormats.
One new and particularly exciting crowd puller in Hall 8.0 will
be the brand presentation of Swarovski. At the same time,