modebranchen.NU NU International Januar 2020 Interior | Page 28

Q/A
WITH
CAMILLA SCHRAM,
FOUNDER AND MANAGING
DIRECTOR OF HUMDAKIN
Humdakin is a new Danish brand that was
launched in November 2016 after five years of
development. Humdakin’s mission is to combine
beautiful design with modern housekeeping and
cleaning. Humdakin focuses on environmentally
friendly products, aesthetics, and efficiency.
HUMDAKIN
BY HELLE MATHIESEN
Q | Calm, cleanliness, and consistency are part of
Humdakin’s concept. Where does that come from?
A | Calm, cleanliness, and consistency are concepts I
grew up with. The smell of fresh laundry, pretty flowers,
and a wonderful feeling of cleanliness were always part
of my childhood home. There were home-made rolls
at 3pm and a hot meal at 6pm. I’ve always felt a great
sense of calm and comfort in my home, and my goal
is to share this feeling with others through Humdakin.
I kept the three concepts - calm, cleanliness, and con-
sistency - with me when I started my own cleaning
business during the law studies that I never completed
because my love for cleaning took over. In 2016, all this
lead to the founding of Humdakin.
Q | How are Humdakin products unique?
A | The essence of Humdakin is a desire to create efficient,
allergy friendly, and environmentally friendly products with
a great design.
As an example, our textiles are GOTS certified and made
from 100 per cent organic materials. Our brushes are
made from oak to highlight our love for Nordic design. We
use Scandinavian ingredients such as sea buckthorn in
our products – for instance is our hand cream with sea
buckthorn and camomile.
Our detergents are concentrated and gentle for your clo-
thes. Our cleaning products contain balm that moisturizes
your hands as you clean. And our fabric softeners remove
bad odours from sportswear, they remove static electri-
city, and they leave your clothes nice and soft.