SUSTAINABLE
FASHION
B JE ANS BY
B E S S I E
CIFF
C3-
007
Q | How would you define sustainable fashion?
A | To me, sustainability is about more than
merely using organic fabrics. It is also about
CSR. B Jeans by Bessie is responsibly produ-
ced in Europe, and we produce with respect
for the global environment, our employees
and the end-users of our products.
More specifically, we do not use environ-
guarantee long durability limiting the risk as important as it is to another, but smal-
design process, we aim to act responsibly rising in the global society and I fear that
of our clothes losing their shape or looking
faded after a short period time. Even in our
by going for a classic look with modern de-
tails that make sure that the clothes will
stay in style for years to come.
ler group of consumers that prefer to buy
sustainable fashion. Generally, inequality is
it may have a negative spillover effect into
the fashion scene.
Q | Please give an example of one of your
Q | How will things develop in the coming initiatives that is especially relevant for
years? Will consumers increasingly demand fashion companies that work with – or would
our water consumption and we produce the Q | How is B Jeans by Bessie working with A | I sincerely hope that sustainability will
mentally damaging enzymes when we
bleach, dye and wash textiles, we conserve
fashion that is produced responsibly with like to work with – sustainable fashion?
clothes in high-quality fabrics. consideration of health and the environ- A | All jeans from B Jeans by Bessie’s collec-
terms like sustainability and responsibility? become a strong buying parameter for con-
A | We spend a lot of time on innovation, we
hand-pick and test each and every fabric
ourselves. Another strength is that we are
self-producing, which allows us to oversee
all parts of the production ourselves. Our
choice of textiles and production methods
ment?
sumers in the future. My fear, however, is
that we will see a fragmented market. Some
consumers will most likely still prefer the
cheap alternatives that are produced in the
Far East. To that group of consumers, CSR
and environmental responsibility is not
tions are sustainable from A to Z. Responsi-
bility is an integrated part of our business.
The production of B Jeans by Bessie consi-
ders the environment and CSR in all of our
products and not only in one of our lines,
which makes our products especially ap-
pealing for buyers with special interest in
sustainability.
MODEBRANCHEN.
| ISSUE NO 01 JAN./FEB. 2018 | 97