SUSTAINABLE FASHION
Vi kommer til at se rigtig mange statements i fashion , også fra vores side , hvor blandt andet brugen af pels har været forbudt i mange år . Når det gælder brugen af kemikalier og måden at producere på kan alle se , det bør gøres rigtigt og bæredygtigt . Så jeg tror meget på det . Hos Claire Group kommer vi til at lave mange flere produkter i limiterede versioner og Made in Denmark for at bevise dette .
Q | Giv et konkret bud på et af jeres produkter / en linje til AW 18 / 19 , som vil være særlig relevant for indkøbere med interesse for bæredygtig mode . A | Vores uld skal fremhæves , fordi alle husets uldprodukter er Oeko-Tex standard 100 certificeret og dermed den mest bæredygtige uld-kvalitet på markedet . På Hust & Claire-brandet vil jeg klart fremhæve vores New Born og uld-kollektioner . NewBorn bør fremhæves , da den udelukkende produceres med GOTS-certificerede materialer , som er den højeste standard indenfor bæredygtighed .
Q | How would you define sustainable fashion ? A | Sustainable fashion is an essential part of the fashion industry . Design plays a central role , but quality and sustainable products are and always have been the only way to go , when you are a modern brand . The true definition of sustainability is creating a brand of such high quality that it can be passed on to the next generation and making sure that it will never turn into an unnecessary buy-and-throw-away product . Sustainability must be reflected in all parts of the production , workers must work under proper conditions and the highest quality standards must be met .
Q | How is Claire working with terms like sustainability and responsibility ? A | In order to guarantee sustainability , a company like ours is tested thoroughly to ensure that we live up to our word . I am
Q & A WITH NIKOLAJ HUST , manager , Claire Group
extremely proud of the fact that we are still the only Danish fashion company that is SA8000 certified , which means that the way we work with the environment and people lives up to the highest standard . Our products are tested and washed four to six times to detect potential flaws in the product and to make sure that the quality lives up to the high standards of our own as well as those of our customers .
Q | How will things develop in the coming years ? Will consumers increasingly demand fashion that is produced responsibly with consideration of health and the environment ? A | Everything should and must move in that direction . Today , consumers demand a high-quality product that is produced responsibly , so things are definitely looking up . We will see plenty of statements regarding sustainability in the fashion scene , including statements from us , where things like the use of real fur has been banned for years . When it comes to using chemicals and the like in the production , it is quite clear that sustainable methods are the one and only path to follow . So , I do believe that we have an optimistic future ahead of us . At Claire Group , we will develop even more products in limited versions and Made in Denmark to put our money where our mouths are .
Q | Please give an example of one of your initiatives that is especially relevant for fashion buyers with interest in sustainable fashion A | I would like to highlight the wool we use . All the wool products we design are Oeko-Tex standard 100 certified and thus the most sustainable wool in the market . At Hust & Claire our NewBorn and wool collections deserve special attention . NewBorn is produced only using GOTS certified materials , which is the highest standard within sustainability .
MODEBRANCHEN . | ISSUE NO 01 JAN ./ FEB . 2018 | 93