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Artikel | article
BELLA CENTER
31 JAN
- 2 FEB
CIFF
CIFF
meters of showroom space housing more 500+ brands in CIFF Showrooms
in Copenhagen. We are continuously striv- and international fashion brands have their
than 500 brands on a permanent basis. CIFF Showrooms is a permanent platform
ing to innovate, elevate and redefine the showrooms.
- CIFF is a global community with its roots
perception and experience of trade shows.
CIFF is a unique destination encompassing
the actual show, CIFF permanent show-
rooms, young talent support, fashion run-
ways and a new high profile art show - Code
Art Fair, pollinating art and fashion. We are
based near Copenhagen down town in a
fast under construction new area of Copen-
hagen - Bella Quarter. More over CIFF and
Code art fair operates Project Northwind,
crossing art and fashion in various cities
around the world. We have ambitious pro-
jects for the future, with multiple oppor-
tunities to explore connections between
fashion and art, says Kristian W. Andersen,
Director & Creative Director of CIFF.
where more than 500 leading Scandinavian
Examples of top brands present in the
showroom area are Björn Borg, Tretorn,
Tommy Hilfiger, Falke, Timberland, Calvin
Klein, Gant, Gerry Weber, Van Gils, Barbour
and Versace.
The space is focused on design and efficien-
cy, inspired by cutting edge Danish archi-
tecture and interior design and organized
according to themes: Urban Space, Gentle-
men's Quarters, Women's Hall, Women's Es-
sentials, Bags, Lingerie and Footwear.
- Being part of CIFF Showrooms is ideal for
the business I’m running.
To me there are no other relevant options
in Scandinavia where I can have a perma-
nent showroom and a front desk that takes
36 | ISSUE NO 01 JAN./FEB. 2018 | MODEBRANCHEN.
care of deliveries, coffee machine, mail
etc. Logistics are quite easy – no matter if
my customers come by car, by metro or by
airplane – it’s definitely within reach from
most places and for most national- and in-
ternational customers. The team at CIFF is
dedicated, proactive and keen to develop
the business with me and the other stake-
holders at CIFF Showrooms.
During the fashion weeks it is a pleasure
being at the showroom floors where there
is quite a lot of buzz and activities – some as
well driven from the exhibition at ground
floor. I’m fond of CIFF Showrooms and the
great people around it, says Bo Franch-
Mærkedahl, Sales Director Nordic, Van Gils
Fashion B.V.