modebranchen.NU NU_CFW_AW20-21_WEB WOMAN_lille | Page 93

- At MAPP, we established the first ecological initiatives as early as in 2004, and we have been steadily been building on this foundation ever since. Today, MAPP’s products are 100 percent sustainable, even buttons and zippers come from GOTS-certified suppliers, says Thomas Christensen, and Marc Christensen complement: - When you put the sustainability element on top of everything else MAPP can offer, such as a great fit, a good design and a product made in a company that draws on decades of know- how, you are facing a strong brand. The labeling at Marc Lauge is made from FCS- certified paper. - We see the product, the ethics and our su- stainability policy as a unified package, and the unique thing about our concept is that both retailers and consumers will make a sustainable choice for a product they know and trust. This is the message we want to communicate, Marc Christensen concludes. SUMMARY For A/W 20/21 the Danish fashion company Marc Lauge launches jeans in 100% Organic Certified Cotton. It is the second generation of the company, Thomas and Marc Christensen, who have been at the forefront to make the brands more sustainable. However, they emphasize that the foundation for sustainability has been present for several years, and that sustainability is in line with the attitudes and fundamental values of the family. For the A/W 20/21 season the family business is ready to market the initiatives. - The Marc Lauge jeans are made from orga- nic cotton. And when we market the concept "go green" there are various initiatives behind it. For example, our jeans are manufactured in a factory where the owners have invested in a water treatment system which gives 80% in reduction of water when washing a pair of jeans, says Thomas Christensen. His brother, Marc Christensen, adds that their goal is that 80 percent of the products from the company become sustainable. For the plus size brand DNY, all cotton in the jeans collection is now OCS certified. - The OCS certification secure that we control the entire process down to the smallest detail from the cotton fields to the store, Marc Chri- stensen states. GOTS certification is another certification that the company is working with. The label guaran- tees environmentally and socially responsible production throughout the supply chain. A jer som for eksempel i en labeling fremstil- let af FCS-certificeret papir. - Vi ser produkt, etik og bæredygtighed som en samlet pakke, og det unikke ved vores koncept er, at forhandlere og forbrugere kommer til at træffe et bæredygtigt valg på et produkt de i forvejen har kendskab og tillid til. Det er det budskab, vi nu skal have bredt ud, slutter Marc Christensen. OM MARC LAUGE A/S Siden 1984 har Marc Lauge været kendt for sine jeans med fokus på skandinavisk pasform. Marc Lauge er et modehus med over 30 års erfaring inden for modetøj. Huset fokuserer på design, kvalitet og trend med henblik på at skabe tidsrigtig mode til den moderne kvinde. Marc Lauge A/S har altid lagt vægt på at følge tidens tendenser og sætte høje standarder for kvaliteten på jeans. Over de seneste år har virksomheden udviklet en total-kollektion, der lever op til samme høje standard og niveau som gælder for virksomhedens jeans.