modebranchen.NU NU_CFW_AW20-21_WEB WOMAN_lille | Page 84

Fokus on Artificial Intelligence in Stockholm I samarbejde med Hyper Island vil Stockholm Fashion District guide de besøgende ind i den digitale verden og demonstrere, hvordan branchen kan skabe nye muligheder ved hjælp af Artificial Intelligence (AI). In collaboration with Hyper Island, Stockholm Fashion District will guide their visitors into the digital world and explain the definition and consequences of Artificial Intelligence (AI). Med temaerne Artificial Intelligence (AI), di- gitalisering og ’to level up’ ønsker Stockholm Fashion District (SFD) at inspirere udstillere og besøgende til at udforske den digitale verden gennem et spændende program med ud- stillinger, workshops, foredrag og speeddating. I samarbejde med Hyper Island vil Stockholm Fashion District - der er en klynge og en business platform for den svenske mo- deindustri - at sætte fokus på, hvordan modeindustrien kan udvikles og skabe nye mulighe- der ved hjælp af AI. - Vi oplever, at modebranchen er en hurtigt-reagerende og nys- gerrig branche, der er god til at teste nye forretningsmodeller og ny teknologi. Som handels- platform har vi muligheden for at give brændstof til udviklingen, der kommer til at gå hurtigere i takt med, at branchen får mere viden på området. Samarbejdet med Hyper Island er helt i tråd AF HELLE MATHIESEN med det knowledge boost, vi ønsker at tilføre modeindustrien, siger Helena Waker, CEO for Stockholm Fashion District. - Teknologiske fremskridt ændrer vores måde at leve og arbejde på. Forretningsmodeller udvikles, og kundernes krav intensiveres. Vi er glade for, at Stockholm Fashion District har valgt Hyper Island som partner til at hjælpe virksomheder med de udfordringer, der følger med digitaliseringens tidsalder, siger Mikael Ahlström, partner, Hyper Island. Fashion Week Trade finder sted i Stockholm Fashion District den 3.-8. februar 2020. Under the theme Artificial Intelligence (AI), digitalization and to level up, SFD wants to inspire exhibiting brands and visiting retail and e-tail to explore the digital world in depth through an exciting program of exhibitions, workshops, talks and speed dating. At Stockholm Fashion District, buyers, stores, rising fashion stars, established brands and media representatives meet to plan next sea- son, network and collaborate. The district is a cluster and a business platform for the Swedish fashion industry. In collaboration with Hyper Island, Stockholm Fashion District will guide their visitors in the digital world and explain the definition of Arti- ficial Intelligence (AI) and how the fashion in- dustry with the help of AI can expand, develop and create new opportunities. - We see that the fashion industry is a fast- paced and curious industry that enjoy testing new business models and new technology. As a cluster and trading platform, we have the opportunity to give fuel to the development that will only go faster as fashion entrepre- neurs gain more knowledge and take the time to explore new land. The collaboration with Hyper Island is fully in line with the knowledge boost we want to infuse in the fashion indu- stry, says Helena Waker, CEO of Stockholm Fashion District. - Technological advances are changing our way of living and working. Business models are developed and customer requirements are intensified. We are delighted that Stockholm Fashion District has chosen Hyper Island as a partner to help companies with the challen- ges that follow in the digitalization path, says Mikael Ahlström, partner, Hyper Island. Fashion Week Trade takes place at Stockholm Fashion District the 3-8th of February 2020.