FASHION WEEK
Hotel Babette Guldsmeden
Bredgade 78
1260 Copenhagen
Q/A
MEET LUISA CERANO
DURING COPENHAGEN
WITH JÖRG MIETZKE,
HEAD OF SALES EUROPE,
LUISA CERANO
AF HELLE MATHIESEN
Q | What is the most interesting news from
Luisa Cerano for AW 2020/21 in terms of for
instance materials, prints, silhouettes and
functionality?
A | Den første kollektion til A/W 20 hedder
“Ecco Greens”. Den består af en bred pallette
med grønne og khaki nuancer frigjort fra den
militære reference og transformeret til et nyt
ekko af grønt. Detaljer inspireret af utility-
trenden understreger stilen.
Nye kjoler er en vigtig produktgruppe her, helt
i tråd med, at maj måned er leveringstiden.
"Chocolate Baby" er et andet tema. Det af-
spejler en længsel efter æstetik og harmoni.
Bløde, varme farver lige fra creme, blød gul og
porcelæn over røde toner til café latte og nou-
gat - vi ser monokrome farver og graduerede
farveforløb. Nye overraskende mønstermix
og ny-fortolkning af det monokrome look.
I den tredje kollektion med temaet ”Urban
Codes” ser vi ny luksus kombineret med af-
slappet elegance. Bourgeois therapy med
70'-stemning og boheme-inspirerede silhuet-
ter er i fokus. Ud over basisfarver som mørke-
blå og quinoa ser vi klare farver som karde-
momme og rødlige bærtoner som kontrast.
The first collection for A/S 20 “Ecco Greens“.
A wide palette of green and khaki shades li-
berated from their military image and trans-
formed into new ecco greens. Details with
utility connotations underline the style.
New dresses are an important product group
here, in keeping with the May delivery date.
“Chocolate Baby” is another theme. It reflects
a yearning for aestheticism and harmony.
Soft, warm colours ranging from creme,
soft yellow, porcelain, blush to café latte and
nougat, monochrome or in graduated colour
flows. The designs have unexpected pattern
stylings and new interpretation of monochro-
me looks.
In collection three the headline is “Urban Co-
des” with new luxury with casual elegance.
Bourgeois therapy is the style theme here
with 70’-moods and bohemian silhouettes. In
addition to neutral basics such as dark blue
and quinoa, the focus is on bright colours like
cardamom and berry pink as accents.
Q | What are the plans for Luisa Cerano in
Scandinavia regarding sales. Are you look-
ing for a new agent/distributor?
A | Vi planlægger at forbedre servicen over
for vores kunder, og LUISA CERANO overta-
ger selv distributionen i Skandinavien. Eck-
hard von Eyb er Country Manager Nordics,
og han får støtte af Sandra David i backof-
fice. Med denne struktur håber vi at kunne
samarbejde endnu tættere med vores kunder
i Skandinavien og at udvide vores forretning
yderligere.
We plan to improve the quality of service for
our customers. Therefore, LUISA CERANO
takes over the distribution itself in Scandi-
navia. The area is supervised by Eckhard
von Eyb as Country Manager Nordics. He is
supported by Sandra David in the back of-
fice. With this structure, we hope to coop-
erate even more closely with our customers
in Scandinavia and further expand our busi-
ness.
LUISA CERANO KEY COLOURS A/W 20
Chalk, greige, rough khaki, olive, pea green,
May green, crème, off-white, white, black
Café-latte, nougat, eggshell, porcelain, peach,
soft yellow, blush, off-white, white
Dark blue, quinoa, berry pink, cardamom, light
blue, crème, eggshell, off-white, white