AW20/21
MODERN HERITAGE
SOYACONCEPT
FRANSA
SOAKED IN LUXURY
LUISA CERANO
MP
DENIM HUNTER
B.YOUNG
ZOEY
DEPECHE
ROSEMUNDE
ZERRES
Activist trend, but with greater variances in
the colours, including red-brown tones, clay
colours, dampened and deep green and yel-
low tones as well as Pale Mauve. The lat-
ter is a colour that combines pale rose pink
with grey to form a quite delicate, feminine
shade.
Earth Activist is a trend with a significant
focus on content and sustainability and
other values are at its core. This means that
we will see new, sustainable textiles. As an
example, research is being done to see if it
is possible to produce textiles by utilizing
leftover materials from the production of
pineapples. We’re also seeing renewed in-
terest in traditional crafted textiles and the
whole waste situation. How can we optimize
production to avoid or limit waste? And how
can we become better at reusing fabrics?
The signal value in these sustainability con-
siderations are mirrored aesthetically, whe-
re a second-hand look is seen in the use of
patches, patchwork and a combination of
old and new. The style is supposed to look a
bit haphazard and imperfect.
The activist inspiration can also be seen
in styles inspired by boiler suits and in
elements such as large pockets. Different
coatings are also used to provide different
functionality. Influences from hiking and
trekking can also be found in parts of the
design.
Quilt in all shapes and sizes are used in
many designs as whole styles, as part of an
item, or as details.
References to nature and folklore are seen
in patterns and “imperfect” looks made to
look handmade – we also see looks that ac-
tually are handmade in places for instance
with various fair trade setups.
Inspiration from primitive peoples can be
seen in styles with a cape or poncho look,
and the must-have accessory this winter
will be oversized scarves.