AW20/21
E A R T H
VIKING
CAMBIO
A C T I V I S T
BUGATTI
FUCHS SCHMITT
ODD MOLLY
PLAIN UNITS
CAMEL ACTIVE
CULTURE
SPARKZ
DUFFY
In this article, NU uses themes from the
SPOTT trend bureau to describe the fashion
trend of the season. The trend themes are
illustrated with all-new collection photos
from Danish and international fashion and
accessory brands.
TREND 1: E ARTH ACTIVIST
Some of the sources of inspiration for the
AW 20/21 season are uniforms and work-
wear. This trend is fairly narrow in terms of
colours, focusing on neutral tones of grey,
blue-grey, sand/beige/off-white, and khaki.
Aesthetically, though, the trend is fairly
broad, and the style signals a sort of volun-
tary use of uniforms - conveying a sense of
community and togetherness. The clothes
focus on comfort and functionality, but
the look also has a classical style to it. The
style can be seen as a counter-response to
the part of fashion that is wild, without ru-
les, and eclectic - which means inspired by
different styles.
The uniform trend is fairly neutral in its ex-
pression, and it contains both casual and
formal elements. Among its materials are
teddy bear fabrics and lots of knitted gar-
ments, both in classical and oversize cuts.
The trench coat, of course, has a natu-
ral place in this theme, and it is kept in its
authentic colours but renewed with details
and a silhouette that can be enlarged to
create a more cape-like version.
Utility details are seen both in material choi-
ces and styling.
Leather is also an important part of the
trend when it comes to material choices.
Suits for both men and women are impor-
tant in this style, and the jumpsuit also con-
tinues.
Generally, the look has to exude comfort
and softness, which means that more for-
mal things are softened into a look that typi-
cally appeals to the Nordic market.
We also see neutral colours in the Earth