New and innovative
T Z R O E N N E D
in CIFF Showrooms
De nye trends til A/W 20/21 visualiseres i en ny spektakulær trendzone i CIFF Showrooms.
Tendenserne illustreres med innovative items fra udstillere i CIFF Showrooms.
The A/W 20/21 trends will be visualized in an inspiring new trend zone, styled with innovative
items from exhibitors in CIFF Showrooms.
AF HELLE MATHIESEN
NU buyer’s magazine, der formidler modenyt i et
oplag på 9.000 eksemplarer til indkøbere i Danmark
og udlandet, samarbejder med det danske trendbu-
reau SPOTT og brancheorganisationen Dansk Mode
& Textil om et nyt trendområde i CIFF
Showrooms.
Trendzonen er placeret i området ved
CIFF Showrooms reception på 1. sal
– tag rulletrappen fra E-hallen, og du
kommer lige dertil. I den nye trendzone
visualiseres de tre trends Space Sport,
Earth Activist og Modern Heritage med
innovative A/W 20-styles fra udstillere i CIFF Show-
rooms.
- Vi ønsker at vise de besøgende på CIFF, hvor
mange spændende danske og internationale mode-
brands, der udstiller i CIFF Showrooms. Ved at vise
items fra mange af disse brands i trendmæssig
sammenhæng, håber vi at slå to fluer med ét smæk:
Vi synliggør eksistensen af en lang række super-
trendy brands, der udstiller i CIFF Showrooms, og vi
illustrerer sæsonens farver og trends for indkøberne
på en helt konkret men stadig spektakulær måde, si-
ger chefredaktør Helle Mathiesen fra NU-magasinet.
Det er Dansk Mode & Textil, der sammen med CIFF
Showrooms er ansvarlig for stylingen af området,
som er udformet efter SPOTTs aktuelle tendenser
til A/W 20/21 sæsonen.
NU’s læsere kan fordybe sig i de tre trends længere
inde i magasinet. Under messen vil SPOTTs trend-
ekspert og indehaver Anja Bisgaard Gaede hver dag
give et ganske kort trendmæssigt kick-off til dagens
indkøb, hvor hun fortæller om baggrunden for de tre
modetrends Space Sport, Earth Activist og Modern
Heritage, som reflekteres på trendzonen.
NU buyer's magazine, which distributes fashion
news in a circulation of 9,000 copies to buyers in
Denmark and abroad, collaborates with the Danish
trend agency SPOTT and the trade organization
Dansk Mode & Textil on a new trend
area in CIFF Showrooms.
The trend zone is located in the area at
the CIFF Showrooms reception on 1st
floor - take the escalator from the E-
hall and you will be right there.
In the new trend zone, the three trends
Space Sport, Earth Activist and Mo-
dern Heritage are visualized with innovative A/W 20
styles from exhibitors in CIFF Showrooms.
- We want to show visitors at CIFF how many exci-
ting Danish and international fashion brands that
actually exhibit in CIFF Showrooms. By displaying
items from many of these brands in a new context,
we will highlight the existence of a large number of
super-trendy brands exhibiting in CIFF Showrooms,
and illustrate the new season's colors and trends
for buyers in a very concrete but still spectacular
way, says editor in chief Helle Mathiesen from NU
magazine.
The Danish trade organization DANSK Fashion &
Textile and CIFF Showrooms are responsible for the
styling of the trend zone, which is designed accor-
ding to SPOTT's trends for the A/W 20/21 season.
NU's readers can go deeper into the description of
the three trend themes inside this magazine. Each
morning at 10 AM during CIFF, SPOTT's trend ex-
pert and owner Anja Bisgaard Gaede will give a
short trend talk with focus on the three trends re-
flected at the trend zone: Space Sport, Earth Acti-
vist and Modern Heritage.
SPACE SPORT
MODERN HERITAGE
EARTH ACTIVIST