Syversen invests
in Dear Denier
AF HELLE MATHIESEN
Den norske familievirksomhed Syversen AS
har købt sig ind i det danske strømpebukse-
brand Dear Denier.
– Syversen AS har sit grundlag i segmentet
sokker og strømpebukser, og Dear Denier
har en moderne approach til kategorien,
siger Hans Erik Syversen, partner i Syver-
sen AS.
Dear Denier er bæredygtige produkter, pro-
duceret i Italien.
– Syversen-familien forstår, hvad jeg øns-
ker at opnå med Dear Denier. De har stor
produktviden, et moderne logistikcenter,
et stort netværk i Norden og interntionalt,
siger grundlægger Katrine Drost, som dri-
ver brandet sammen med sin ægtemand
Frederik Lewinsky.
The Norwegian Syversen family business
has invested in the Danish legwear brand,
Dear Denier.
– Syversen Group is built on the segment
socks and tights, and Dear Denier has a mo-
dern approach to the category, says Hans
Erik Syversen, partner of Syversen AS.
Dear Denier is sustainable products, produ-
ced in Italy.
– The Syversen family understands what I
want to accomplish with Dear Denier. They
have a lot of knowledge about the product,
a modern logistics-center, and a large net-
work both in the Nordic region and inter-
nationally, says the founder Katrine Drost,
who runs the company with her husband
Frederik Lewinsky.
DEAR DENIER
M EY PROD UCT I ON S I T E ,
GE RMANY
DEFINITION
O F Q U A L I T Y.
OUR
S u st a i n a b ly p ro d u ce d li n g e r ie by M ey.
Jan Bach Andersen | phone 0045 4056 2214
Bella center | Room B4−207