MARTA DU CHATEAU
noget kontrast tilføjer vi blandt andet puffer i lyserød velour med
gulddetaljer. Standen kommer til at danne den ideelle ramme
for vores nyheder som blandt andet bliver nye tylskørt-designs i
pasteller, feminine tunikaer, kjoler med pufærmer, skjorter med
asymmetriske print og statementprint og toppe med nye lynlås-
detaljer i ryggen, siger Susan Jensen.
- Man kan måske summere op ved at sige, at Marta du Château
har ”alt det sjove”. Da vores set-up med Tex-time er relativt lille, kan
vi rykke virkelig hurtigt, når vi ser en trend. Der går få uger fra, vi får
en idé og til, at vi kan vise den færdige style ude i butikkerne, og det
er helt klart en af succeskriterierne, siger Mette Stausholm, der
står klar på CIFF til at introducere brandets spændende nyheder
sammen med Susan Jensen og Mette Schyberg Andersen, der er
agent i Sverige.
A
SUMMARY
Marta du Château is a new Danish express brand that premiered
at CIFF in August.
- I think there are several reasons for the great interest in Marta
du Château. First and foremost, the success is due to the products
that hit the trend spot-on, but at the same time have their own
unique boho look and some edge. Next, we sell individual items
that are hot in the season. This means, that it is easy for the buyer
in the fashion shop to make a quick decision on our products. It
is also important that the items we present differ by adding e new
twist to the design. Our products can actually help attract custo-
mers because many of our styles are eye-catchers, says Mette
Stausholm, responsible for sales in Jutland / Funen.
She is supplemented by her colleague in charge of sales in
Zealand:
- With Marta du Château we are addressing the fashion-conscious
woman who wants to be on trend and who is not afraid to stand
out from the crowd. In terms of age, our target group ranges quite
wide, it's more about her type. And in terms of price, we have com-
mercial prices. At CIFF, for example, we come up with new knits
with allover prints with artistic motifs that resemble paintings. We
are absolutely sure that the Marta du Château woman will fall for
these new items, says Susan Jensen.
Both women have extensive experience from the fashion industry,
and they are part of the trips to France and Italy, where the procu-
rement is primarily carried out.
The brand's feminine boho style with edge is presented at a booth
at CIFF, where the interior reflects the brand.
- One might sum up by saying that Marta du Château has "all the
fun stuff". Since our set-up with Tex-time is relatively small, we can
move really quickly when we see a trend, and this is clearly one of
the success criteria, says Mette Stausholm.