Finland:
10.-17. januar 2020
Danmark:
20.-31. januar 2020
ERR
CI
SALGSPERIODE
KEY COLOURS
også lægger vægt på, at Gerry Weber fortsætter sit
arbejde med at etablere endnu tættere samarbejde
med kunderne.
- Målet er at skabe et tæt relation, som i sidste ende
gerne skal ende ud i en endnu større gevinst for for-
handlerne. Det er et fokusområde for os at bygge
videre på de tætte samarbejdsrelationer, vi allerede
har, siger den salgsansvarlige for Gerry Weber i Nor-
den.
Noget af det, der desuden prioriteres højt hos Gerry
Weber, er, at kunderne skal kunne serviceres på de-
res modersmål. Derfor er teamet på seks personer
sammensat, så der tales både dansk, svensk, norsk,
finsk og engelsk. Og uanset sprog, så glæder Gerry
Weber-teamet med Finn Lysell i spidsen sig til at tage
imod kunder fra hele Norden.
AUTUMN 2020
Pumpkin
Off white
Black
Earth colours
Acid green
Deep forest
GERRY WEBER
A
SUMMARY
Gerry Weber Scandinavia has undergone a change
in management. As of 1 December 2019, Finn Lysell,
the company’s sales manager for the Danish market
for the last three years, has replaced Lene Harders as
Nordic Sales Manager.
- Except for the fact that I’m new to the managing
role, everything is business as usual. Both our show-
room in Bella Center in Copenhagen and our show-
room in Helsinki Fashion House are showing lots of
activity, and we’re looking forward to meeting our
customers again for Copenhagen Fashion Week in
January, says Finn Lysell.
In 2019, Gerry Weber introduced a new sales struc-
ture after feedback from customers. With the new
structure, purchases are carried out much closer to
delivery.
- It gives customers greater certainty and more con-
fidence because the closer they get to the season,
the more they know about it. And so the chances of
making the right choices on colour, trend, and style
increase, says Finn Lysell who also highlights Gerry
Weber’s strong NOOS programme which has been
expanded with several new materials and styles.
- Among our news in design I would like to mention
Taifun - a younger brand in the Gerry Weber portfolio.
The brand is upgrading its design and the quality of
its fabrics, giving retailers and customers a younger
look and better materials at the same price, says
Finn Lysell. He wants to continue to build even closer
relationships with retailers. Another priority at Gerry
Weber is that customers should always have access
to service in their own language. That’s why the team
of six is put together so they speak both Danish,
Swedish, Norwegian, Finnish, and English.