9 brands
IN THE
BRANDS4KIDS
PORTFOLIO
CeLaVi H-022
Color Kids H-021
Creamie H-022
EN FANT H-021A
FIXONI H-021A
ME TOO H-022
Minymo H-022
NORDIC LABEL H-021A
Pippi
H-022
COLOR KIDS
A
CELAVI
SUMMARY
Despite several years of severe conditions in the
children’s clothing industry, Utoft Kids Group A/S
and Brands4kids A/S have managed to secure good
turnovers and results. Most recently, Brands4kids
A/S has acquired brands from Active Sportswear
Int. A/S and ended 2019 with a record growth both
on the top and the bottom lines.
With this merger, the companies prepare them-
selves for the future with the following nine-brand
portfolio: CeLaVi, Color Kids, Creamie, EN FANT,
FIXONI, ME TOO, Minymo, NORDIC LABEL and Pippi.
From January 1st 2020, the owners are Claus Utoft,
Michael Nederby and Erik Andreæ. The companies
will merge all administrative functions including
sales, marketing, design and purchasing at the
headquarters of Brands4kids in Ikast.
The headquarters of Utoft Kids Group in Give will
continue to be used as warehouse and logistics
centre.
The name of the company will be Brands4kids A/S.
The three primary persons of the merger are Erik
Andreæ, Managing Director, Michael Nederby, Sales
Director and Claus Utoft as Sourcing and PL Sales
Manager.
- By merging the two companies, we continue our
high-growth adventure and become one of the big-
gest actors in baby and children’s clothing in Scan-
dinavia with a wide range of various categories and
brands all under one roof. At the same time, we en-
sure a consistent high quality in our deliveries and
a back-office service, which allows our customers
to focus on selling our brands, says Erik Andreæ,
Managing Director.
Claus Utoft adds:
- One of the greatest advantages of gathering all
activities under one roof, such as design, purcha-
sing as well as sales and marketing is that all our
talented employees think about children’s clothing
from morning to evening. Being the preferred part-
ner has not just to do with our design and expres-
sion but, to a far greater extent, how we can effi-
ciently source our goods while retaining volume in
our purchases.
Both Utoft Kids Group A/S and Brands4kids A/S
continue to focus on sustainability and with the
merger, the company takes yet another significant
step in its endeavours to become one of the prefer-
red suppliers of sustainable children’s clothing.
Today, both companies are GOTS-certified, mem-
bers of BSCI and are in the process of becoming
part of the BCI (Better Cotton Initiatives).