modebranchen.NU NU buyer's magazine, Dec. '17/Jan. '18 | Page 64

INTOWN
PURE
11-13 FEBUARY
IN BRIEF
BY HELLE MATHIESEN
TOP DRAWER
14-16 JANUARY
TIF TIFFY
ICHI
Over 800 brands
at Pure London
The next edition of Pure London will take
place from 11-13 February at London Olym-
pia, welcoming over 800 brands across
menswear, womenswear, young fashion, ath-
leisure, footwear and accessories, as well as
the new sourcing event Pure Origin.
New brands joining the line-up for February
2018 are including Swedish outwear and
footwear brand Tretorn and Swedish Dedi-
Clear brand stories at London trade fair Top Drawer
“Defining a clear brand story is essential for retailer success”. That is the theme
behind the new Spring/ Summer 18 campaign for Top Drawer.
The SS18 edition, held during 14-16 January, brings thousands of new, original and
commercially appealing design-led products into one stunning space: Olympia
London. Encompassing the dynamic worlds of Home, Gift, Fashion and Craft, and
showcasing new talent as well as leading brands, Top Drawer provides unique ac-
cess to this season's hottest new products giving buyers the ultimate choice for a
successful new season.
For more information visit www.topdrawer.co.uk
64 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN.
cated Brand with their collection of organic
and sustainable streetwear.
Launched in 2016 and now celebrating its
5th season, Pure Man is growing rapidly and
is expected to showcase over 100 new and
existing menswear brands offering classic to
cutting edge menswear, sportswear and ac-
cessories.
Pure Man will feature a dedicated entrance
for menswear buyers.
To find out more on the AW18 event, please
visit www.purelondon.com.