modebranchen.NU NU buyer's magazine, Dec. '17/Jan. '18 | Page 34

Article
FORMLAND
CREATORS
COMMUNITY
at Formland in Denmark
Formland pays tribute to the emergent pool of talent when 60
especially chosen creative entrepreneurs from Northern Europe
participate at Creators Community at Formland in February 2018.
BY HELLE MATHIESEN
Creators Community by Formland is the Flyhelsted is behind the trend zone in Hall D. of Scandinavian Christmas. This elegant
ute to the emergent pool of talent when 60 sted. Based on their great experience, com- 2018.
heading on an exhibition area with focus
on upcoming brands. Formland pays trib-
especially chosen creative entrepreneurs
from Northern Europe participate at Crea-
tors Community at Formland Spring 2018
exhibiting product lines or concepts within
interior, art, fashion or delicacies.
Talent, creativity and entrepreneurship
are in focus when Formland gathers the
most talented entrepreneurs from North-
ern Europe at the pulsating area Creators
Community in Hall E in MCH Messecenter
Herning in Herning, Denmark.
By matching buyers, exhibitors and other
entrepreneurs, the purpose of Creators
Community is to support talented creative
entrepreneurs on their way to live out their
dream as successful self-employed.
At Creators Community a Design Award is
awarded. The prize is a stand at Formland
Autumn 2018 and 7.500 euro. A profession-
al jury will nominate the winner on the first
day of the fair.
Trend zone and trend café
Once again the Danish design duo Studie
- We have been very satisfied with our
long-time cooperation with Studie Flyhel-
mitment and trend spotting at a high level,
the duo has created inspiring trend areas
Christmas universe lets you experience the
news and collect inspiration for Christmas
Spot 'one of a kind'
around the fair since 2010. Therefore, we The fusion between innovation and origi-
partners at the trend zone in Hall D dur- The concept focuses on those who have the
are extremely happy to announce that Sofie
Helsted and Mille Fly continue as business
ing 2018. Together with Formland, they
will design a creative, unique and visually
strong universe filled with trends and ten-
dencies for the coming season, says Mai-
Britt Risvig Flyvholm, Project Manager at
Formland.
At the same time, Formland looks forward
to welcoming Høeg + Møller. This duo is the
new creative capacity behind the trend café
in Hall H. Here, Malene Marie Møller and
Camilla Høeg will create an exciting area,
where visitors can enjoy a refreshment and
a bite to eat while getting inspired and sur-
prised by the latest news.
Scandinavian Christmas
At the new Formland-area Christmas 2018,
visitors can meet the authentic atmosphere
34 | ISSUE NO 04 DEC 2017 / JAN 2018 | MODEBRANCHEN.
nal design is represented at the area ONE
in Hall F.
courage to stand out from the crowd and
already existing products. The area em-
braces both new and well-established com-
panies - large and small. Common to both
is that they are unique. The key words are:
original, trendy and 'ONE of a kind'.
Formland cooperate with one of the leading
trend and lifestyle experts about this con-
cept where trendsetting companies and fu-
ture growing talents exhibit their designs.
The exhibitors present the latest trends
within interior, small furniture, arts and
crafts and lighting.
Central Denmark Region supports the pro-
ject.
Formland takes place in MCH Messecenter
Herning the 1-4 February 2018.