Fashion trends AW2016-17
A/W 16/17 FASHION TREND INFLUENCERS:
NATURE, SPORT, SPACE AND LACE
Two opposing trends play a leading role in the fashion scene in Autumn/Winter 2016/17.
Find out how in the interview with creative director, As Øland from the Danish fashion
and textile organisation.
BY HELLE MATHIESEN
The NU Magazine has met with As Øland,
resemble the look of the authentic quality,
of the beach - enjoying the ocean wind blo-
shion trends for Autumn/Winter 2016/17.
ternational trend agencies, which the orga-
Øland vividly explains the story behind the
creative director of the trade organization,
Dansk Fashion and Textile, to chat about fa- One of the really big trends this season
centre on going out into nature. We want a
look that reflects appreciation of the handcrafted, the authentic and the natural, says
As Øland and notes that that doesn’t mean
that a sweater necessarily must be hand-
knitted – or that all of the season’s materials are real silk, mohair or cashmere.
- We see the nature trend catching on at all
levels of the fashion scene – both in the luxury segment, where the clothes are made
from natural materials and in the more
commercial brands, where the clothes of-
ten are made from other materials that
says As Øland, whose trend insights are
based on the many materials from the in-
nisation are presenting in its Trendstudio
in Herning and Copenhagen.
- The desire to bring nature into our everyday lives is not only a fashion trend – it’s
a megatrend, which idolizes the natural
life in every way. We are appreciating the
simple things more and more like going for
a walk in the woods and going mushroompicking in autumn. Men want to look like
forest workers when they are wearing
jeans and a soft lumberjack shirt, carrying
a knife in their pocket – ready to cut some
firewood and prepare a bonfire – and they
are growing a long beard. Women dream
LOFINA /
SHOEBOX
LOFINA
exhibits at The Gallery
Düsseldorf, Pure in
London, Premiere Classe
in Paris, Fashion Munich
and at CIFF in
Copenhagen
18 | ISSUE NO 04 DECEMBER 2015 | MODEBRANCHEN.
wing through their hair, while they warm
themselves in their knitted poncho, As
nature trend.
Both print and colours are still drawing
inspiration from nature, and the season’s
tones are based on the colours of the earth,
the autumn woods, the stones and the sand.
- The \