Article
OPENING ON MONDAY PROVIDES
TIME AND COST SAVINGS TO BOTH
EXHIBITORS AND DISTRIBUTORS, AND
ENABLES THE BUYERS TO PLACE THEIR
ORDERS IN A MORE RELAXED WAY
VERENA MALTA, CEO
SHOW&ORDER
VERENA MALTA
SHOW&ORDER
SHOW&ORDER
OPENS ONE DAY EARLIER
Show&Order with a new date: Monday 18th - Wednesday 20th January 2016.
BY HELLE MATHIESEN
Show&Order will open its doors one day ear-
ately after Show&Order. Paris is especially
exhibitor list, Show&Order is a refreshing
tionally and service-orientated:
Verena Malta adds.
rated, says Verena Malta.
lier than the other fashion fairs in Berlin.
CEO Verena Malta chose this date inten-
- After a lively exchange of ideas with the
industry we would like to accommodate
our buyers, exhibitors and agents with the
important with regards to young contemporary women's wear and accessories,
Location in Kraftwerk BerlinMitte
rescheduled earlier opening day. Opening
Show&Order takes place in the spectacular
enables the buyers to place their orders in
brands to enter the German market, and
on Monday provides time and cost savings
to both exhibitors and distributors, and
a more relaxed way. This is important since
nowadays, cost and time are crucial issues
that we as trade fair organizers commit us
to, she explains.
- In addition, Paris will take place immedi-
location Kraftwerk Berlin-Mitte.
- The venue offers a great environment for
we lay emphasis on ordering. The former
power station lends a unique, modern and
urban feel to the show, providing a great
canvas for brands to showcase their collection. With 300 international labels on the
16 | ISSUE NO 04 DECEMBER 2015 | MODEBRANCHEN.
alternative to the large fashion fairs, and
every season, the brands are carefully cu-
Focus on internationality
The new French showroom “SO… by
Show&Order”, which premiered last season, will be continued in January.
- It is not only an inspiring enrichment for
the trade, but it also emphasizes the internationality of our trade fair. “SO… by
Show&Order” presents a unique, interna-
tional selection of fashion, accessories and
lifestyle products in a separate area within
the fair, states Verena Malta.