modebranchen.NU no. 4 / December 2013 | Page 20

en’s logne ildrn Co Ch io h Q Fas A • What major news can buyers expect to see at CFC in January/February 2014 • the feedback from the premiere of CFC was resoundingly positive and shows us that our approach is the right one. Children’s Fashion Cologne is a mixture between an exhibition, fashion shows and specialized lectures which provide for real added value. in 2014 there will be even more top-labels at CFC such as rePlaY & sons, Pepe Jeans london, noa noa miniature or esprit Maternity. Concerning the specialized lectures we will have a greater focus on the needs of international buyers. Q A • How would you describe CFC’s exhibitor mix and concept this season • Children’s Fashion Cologne is the central business platform for international chil- dren’s fashion and covers all segments of the children’s, baby and maternity fashion market as well as shoes, interior design and accessories. We put great emphasis on high-quality european labels. the whole issue will be in an appropriate stylish ambient. it is our aim to establish a business platform that creates a desire for children’s fashion in the whole fashion industry. with Thomas Postert, CEO Q A • Which special events at CFC must international buyers not miss out on • the trade fair is rounded off by in-depth specialized lectures with subsequent dis- cussion panels in the scope of the CFC Forum. the luna fashion shows will turn the catwalk into a crowd-puller on all three days. international designers use the fashion shows to present their collections featuring new cuts, colours and samples. the "Pimp my shop" campaign, the premiere of which attracted great interest, will once again be staged during the Children’s Fashion Cologne. in order to assist predominantly small and middle-sized distributors in presenting their goods, this campaign initiated by the Children’s Fashion Cologne aims to give registered specialized dealers the opportunity to hold dialogues with industry experts from the shop design and sales promotion sectors as well as having their own store concepts examined by professionals. Children’s Fashion Cologne is the central business platform for international children’s fashion and covers all segments of the children’s, baby and maternity fashion market as well as shoes, interior design and accessories Thomas Postert, CEO _20