NYDJ - stylish fashion for
Scandinavian women of any age
Artikel/article
NYDJ has evolved from a technical, slimming-solution jean to a global
lifestyle brand with focus on fit, comfort, and style.
NYDJ keywords
Spring 2015
Lux trend / a return to natural
denim / see through looks/
prints / the boho trend
CIFF C3-029
NYDJ
NYDJ, founded in Los Angeles in 2003,
Your Daughter’s Jeans to being identified
simply as NYDJ, a more broadly appealing
NYDJ colours for Spring/Summer
2015:
signature Lift Tuck Technology® that makes
for stylish women of any age.”
of pink, lavender, pale blue, mint green and
pioneered the slimming denim category by
introducing a revolutionary jean that was
both comfortable and figure flattering. The
premium jeans and pants feature the brand’s
women look and feel a size smaller.
According to NPD Group Consumer Track-
ing Survey 2013, NYDJ is the number-one
women’s denim brand at department stores
in the United States. The brand is also avail-
able at NYDJ.eu, in specialty boutiques, and
in over 30 countries worldwide.
In 2010/11, the company began making the
For women of any age
formal transition from being known as Not
_92
nickname consumers were already using.
This more modern, ageless expression of
the brand is more about “fashionable jeans
Today NYDJ has evolved to an international
lifestyle brand with a collection incorporating fashionable, trend-right styles in inno-
vative new fabrics and washes. The brand
now offers trousers, jackets and coats, tops,
and trend-right sportswear, all with NYDJ’s
signature fit, comfort, and style.
At CIFF the Danish and international
fashion buyers can experience the new
collection for Spring/Summer 2015 at
stand no. C3-029.
Bright hues of red, melons, pinks, blues
and yellow. A modern romance trend with
feminine looks and pretty pastels. Shades
pale yellow as important contrast to the
brighter pallet. Neutrals are important
to balance colour. Shades of olive, taupe’s,
tans and greys. White will continue to be
another key neutral.
www.nydj.eu