modebranchen.NU no. 3 / July/August 2014 | Page 85

Lindbergh A renewed Junk de Luxe will be back In January 2015 the PWT Group will be ready to present a renewed Junk de Luxe brand at CIFF. Junk de Luxe is a Danish fashion brand originally es- tablished in 1986. In 2014 Junk de Luxe was acquired by the PWT Group, who also is behind Shine Original and Lindbergh among other brands. - We respect the heritage that Junk de Luxe carries along – for many years it has been a well-established brand, with a strong reputation in markets throughout the world. But we also feel that it is time to renew and rethink Junk de Luxe in a way, where we take the strong elements from the past and blend it with new ideas. We see a great potential in the brand and look forward to present our first AW Junk de Luxe collection at the next CIFF fair in February 2015, states creative direc- tor Thomas Gyldenvang from the Danish PWT Group. We create fashion with inspiration from the Lindbergh story / We create clothing and accessories for today’s Lindbergh design and concept statements informed man, making him: 1. Look good 2. Look good for some time / We create clothing for men who are interested in acquiring a wardrobe based on problem solving, finding something cool that fits into their lives / We create high industrial clothing 81_