Artikel/article
Det er ganske enkelt meget vanskeligt at
klare sig som singlebrand-udbyder på det
globale marked. Nu er vi blevet en skarp
porteføljeudbyder i det øvre midtersegment
Søren Mejer, Veldhoven Group
- There lies a great, unrealized potential in
Summary
Sandwich, which, unfortunately, has led a
quite turbulent life in recent years. We can,
however, note that Sandwich has done really well in the stores that carry the brand.
Spring is in the air and we have seen an
eight per cent growth in turnover in the
self-owned Sandwich stores compared to
last year. We can safely say that it’s a new
beginning for Sandwich. We are currently
working very hard to rebuild Sandwich
with a new design team, new general agent
etc., Søren Mejer, Group Commercial Director at Veldhoven International, starts out,
when the NU Magazine visits the company
in Copenhagen.
In Denmark, Sandwich - which is a part of
branding is, among other things, a new
Schandorff was appointed head of sales
tioned in the upper mid-segment. That
the large Dutch Veldhoven Group - entered
into a partnership with Martin Schandorff
from JMS Agencies. On July 1 2014, Martin
and marketing of Sandwich in Denmark.
- I fully believe that Sandwich – with its
significant and strengthened design signature – will be well received in the market.
We are noticing increasing growth in the
upper mid-segment within casual women’s
fashion. Here lies a large potential for Sand-
wich. I have already experienced Sand-
wich’s exceptional customer loyalty and
that is a great foundation to build
upon, says Martin Schandorff.
The background of the re-
group strategy, which was initiated three
years ago with the aims to build a healthy
portfolio of women’s wear brands posimeant that the luxury brand Stills as well
as the children’s wear brand NoNo were
sold off. In return, the group acquired
TURNOVER in 2011, DEPT in 2012 and
Olsen in August 2013.
- With the Spring 2015 collection, Sand-
wich has returned to its roots – but in a
new, fresh version 2.